Responsibilities

• Omnichannel Strategy & Organizational Leadership - Lead the Planning and Activation pillars of the Omnichannel organization, establishing annual objectives, priorities, operating rhythms, and performance expectations. - Develop and oversee omnichannel growth strategies aligned with enterprise, brand, category, and customer goals. - Establish annual omnichannel planning frameworks and investment strategies that balance short-term business objectives with long-term capability development. - Lead talent development, succession planning, coaching, and performance management across Planning and Activation teams. - Foster a culture of accountability, collaboration, and continuous learning. Strategic Planning & Portfolio Management - Lead development of annual omnichannel business plans across brands, categories, customers, and channels. - Ensure omnichannel strategies are integrated into Joint Business Planning processes and customer growth plans. - Partner with Brand Marketing to translate brand strategies into customer-specific and channel-specific activation plans. - Drive marketplace and emerging commerce channel strategies, including Instacart, DoorDash, Amazon, and future growth platforms. - Oversee national activation programs, shopper marketing initiatives, and retailer-specific omnichannel strategies. Budget Strategy, Investment Governance & Financial Management - Lead omnichannel budget planning, deployment, forecasting, and financial governance across all customer and brand investments. - Manage annual trade marketing budget including retail media, shopper marketing, and consumer activation investment strategies. - Establish investment allocation principles, measurement expectations, and optimization frameworks. - Lead quarterly and annual investment reviews to ensure alignment with business priorities and performance objectives. - Partner with Finance to manage month-end actualization, forecasting, risks, opportunities, and financial reporting. - Provide executive leadership with investment recommendations and performance-based decision-making support. Agency & External Partner Leadership - Own strategic relationships with retail media agency partner. - Lead annual agency planning, briefing, business reviews, and performance evaluations. - Establish agency scope of work, success metrics, and accountability standards. - Represent Lactalis in strategic discussions with key retailer media networks, consumer activation partners, and industry organizations. Activation Excellence & Commercial Execution - Ensure flawless execution of omnichannel programs across retailers, channels, and customer teams. - Oversee customer activation priorities, retailer engagement strategies, and channel performance management. - Drive consistency in activation processes, reporting, optimization, and post-program learnings. - Partner with Sales leadership to develop customer-facing omnichannel growth plans and retailer presentations. - Support key customer business reviews, joint business planning meetings, and senior retailer engagements. Cross-Functional Leadership - Serve as the primary omnichannel liaison to Brand, Sales, Category Leadership and Finance - Align omnichannel priorities with broader business objectives and growth initiatives. - Build strong partnerships with Omnichannel Enablement to ensure insights, measurement, content, and digital shelf capabilities effectively support planning and activation efforts. - Drive organizational adoption of omnichannel best practices and capabilities. Performance Management & Business Analytics - Establish omnichannel KPI frameworks and business performance reviews. - Lead Quarterly Brand Activations including retailer performance, and omnichannel activation reviews. - Champion data-driven decision-making through performance measurement, insights, and optimization. - Communicate performance trends, risks, and opportunities to senior leadership.

Requirements

• Bachelor's degree in Business, Marketing, Sales, or related field required, MBA preferred.
• 10+ years of experience in omnichannel marketing, shopper marketing, ecommerce, retail media, brand/category marketing, sales, or related commercial roles.
• 10+ years of leadership experience managing teams and cross-functional organizations.
• 5+ years of working with a media agency.
• Experience managing multi-million-dollar marketing or trade investment budgets.
• Strong understanding of omnichannel marketing, retail media, shopper marketing, ecommerce, and digital commerce.
• Strong financial acumen with experience managing complex budgets and investment strategies.
• Proven ability to lead strategic planning and large-scale organizational initiatives.
• Experience influencing senior executives, customer leadership teams, and external partners.
• Excellent leadership, communication, and stakeholder management skills.

Benefits

• At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.