Director, Omnichannel & Marketing Capabilities/AI

Lexington, MA (Hybrid)

$230K/yr – $240K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Own and govern Kiniksa’s omnichannel and MarTech capability, driving platform governance, integration, and content workflow.

  • Own the MarTech platforms (Drupal and Salesforce Marketing Cloud) and end-to-end production.
  • Must-have: 10+ years in digital transformation and marketing technology with Salesforce Marketing Cloud hands-on experience.
  • Standout: Cross-functional leadership, vendor management, and platform governance at scale.

Job Description

Responsibilities

  • Own the omnichannel capability roadmap, defining business requirements, and partner with cross-functional teams to define technical specifications and architectural design.
  • Serve as the primary liaison between brand marketing and IT to prioritize and implement new platform features, connectors, and integrations.
  • Evaluate and recommend new tools and AI solutions to support evolving campaign needs and increase executional excellence.
  • Serve as the hands-on business owner for Kiniksa’s MarTech platforms, including Drupal (AcquiaSiteStudio) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email and Contact Builder).
  • Lead the development of a solution to increase content reuse and generation, utilizing DAM and CMS capabilities.
  • Oversee and document the end-to-end technical production process for each platform.
  • Establish and enforce platform governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs) within the platforms.
  • Manage the technical output of external development vendors and agencies to ensure it meets Kiniksa’s quality and security standards.
  • Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and platform operational consistency.

Requirements

  • Requires a BS degree (MBA or advanced degree is preferred) with10+years’ experience in digital transformation, digital marketing operations, and marketing technology strategy. Experience in life sciences or healthcare industry preferred.
  • Hands-on platform experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
  • Proven experience building and managing a marketing technology roadmap.
  • Demonstrated success in defining, building, and scaling new capability, and leading through change.
  • Demonstrated ability to independently drive projects to completion.
  • Intense curiosity, collaborative spirit, empathy, and a passion for problem solving.
  • The ability to champion change and drive innovative thinking.
  • Excellent organizational skills, sufficient to multitask in an extremely fast-paced environment with changing priorities.
  • Recognized by former peers, colleagues, managers, and direct reports for attributes congruent with Kiniksa values: Relentless. Patient-focused.

Preferred

  • Kiniksa Benefits Summary- USA

Benefits

  • Kiniksa Benefits Summary- USA
Kiniksa Pharmaceuticals logo

Kiniksa Pharmaceuticals

3.4 Glassdoor

Kiniksa is a biopharmaceutical company dedicated to improving the lives of patients suffering from debilitating diseases by discovering, acquiring, developing, and commercializing novel therapies for diseases with unmet need, with a focus on cardiovascular indications. Kiniksa’s portfolio of assets is based on strong biologic rationale or validated mechanisms and offers the potential for differentiation.At Kiniksa, patients are at the heart of everything we do. Our Every Second Counts! mindset reflects our commitment to making a difference for people who are navigating the uncertainty and challenges of life-altering diseases. This is why our team is relentless in pursuing treatments that bring us closer to a better future for patients, every second of every day.We rely on an exceptional team to drive our mission of building a global, generational company. If you're passionate about making a meaningful impact, we’d love to hear from you.Kiniksa offers competitive benefits and dynamic career opportunities across our organization. We foster a culture of passion, innovation, and rapid execution to help fulfill our mission.

Founded in 2015
Lexington, Massachusetts, USA
362 employees (10 in marketing)
45% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
43%
Direct
41.8%
Referral
6.2%
Social
7.4%
Paid
1.4%

Headcount Trend

Current headcount: ~362

Marketing Team

Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$400M
Last Raise
$80M
Post IPO Equity, 6 years ago

Funding History

  • May 2020
    Post IPO Equity • $80M
  • Feb 2018
    Series C • $200M
  • Mar 2017
    Series B • $40M

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