Responsibilities

• Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.
• Measurement framework: Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
• Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights.
• Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance.
• A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test outcomes.
• Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Analyze digital media performance data to identify trends, opportunities for optimization, and insights. Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.
• Collaborate with Stakeholders: Partner closely with cross-functional stakeholders - including business unit and brand marketing leads, peer functional leads within Commercial Operations, digital, and executive leadership to ensure alignment and integration of analytics into overall business strategies. Manage / own 3rd party measurement partner relationships, develop combined measurement roadmaps to ensure timely delivery.
• Stay Ahead of Industry Trends: Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics. Advocate for new technologies and methods that could enhance the company's marketing capabilities.

Requirements

• 12+ Years with BS/BA OR 10+ Years with MS/MA or MBA
• Experience with media and digital data sources is required

Preferred

• Strong experience in marketing analytics.
• Experience using data-driven media planning tools.
• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
• Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).
• Strong written and oral communication, data visualization, presentation, and interpersonal skills.
• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
• Strong planning and project management skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• High motivation, strong work ethic and positive attitude while working under tight deadlines.

Benefits

• may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing
• * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.