Director, Omni-Channel Retail Marketing - Target

El Segundo, CA (On-site)

$178K/yr – $215K/yrDirector/Executive12+ years expFull time

Posted 10 days ago

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Job Summary

Own end-to-end omnichannel retail marketing and strategic account leadership for Mattel, driving shopper insights, promotional programs, online presence, and cross-functional alignment across brands.

Lead strategy and activation of retail programs and shopper-driven campaigns across key accounts
Oversee digital commerce, retail media partnerships, and online brand presence
Coach and develop the omnichannel retail marketing team and ensure cross-functional collaboration

Job Description

Responsibilities

Account Strategic Planning
Use key shopper insights, syndicated data, customer data to identify emerging strategies & develop innovative solutions
Develop long term strategic account plans in partnership with sales
Creates in-year activation plan
Ensures all major account promotional programs tie to brand tentpoles and priorities
Manages team on deliverables for key product meetings with Customers: Spring/Fall/NY Toy Fairs
Closely partners with sales on development and presentation of materials for key strategic account meetings: JBPs, Top to Tops, CP Executive Meetings
Promotional Planning
Leads team in the Strategy and activation of Retail Promotional Programs (based on insights and aligned to Mattel priorities) in partnership with Sales
Manage team to strategize, pitch, track, execute, analyze all ads, features and key marketing investments (Catalogue, top toy, etc.)

Requirements

Bachelor's degree or equivalent experience
MBA preferred
10-12 years’ experience in marketing, sales, trade marketing, category management, space planning, ecommerce, or consumer research
Excellent strategic thinking skills
Expertise in Excel & PowerPoint Skills
Experience working with Sales teams and Retailers on In-Store Marketing Programs, Ecommerce, and Account Planning
Proficient in retailer proprietary systems
Experience in Managing a Shopper/Customer Marketing / ecommerce Teams
Retail Media knowledge