Director Off Premise at Buffalo Wild Wings | Atlanta, GA

Buffalo Wild Wings

Director Off Premise

Atlanta, GA (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 4 months ago

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Job Summary

Drive GO Marketing for Inspire's multi-brand restaurant portfolio, leading calendar, menu strategy, and digital performance to grow off-premise sales.

Must-have: 8–12+ years in commercial strategy or growth-focused marketing with cross-functional influence.
Standout: Ability to translate data into action and influence senior stakeholders without direct authority.
Standout: Experience leading a GO Marketing team and cross-functional Stage Gate execution.

Job Description

Responsibilities

Own and lead execution of the GO marketing calendar, ensuring initiatives are prioritized, sequenced, and optimized to drive sales, traffic, and digital performance.
Translate enterprise and brand strategies into disciplined, results-oriented off-premise plans in close partnership with BWW's Commercial, Digital, and Operations teams.
Partner with Commercial and Revenue Management teams on pricing recommendations, promotional strategy, and value optimization for off-premise occasions.
Lead the definition and ongoing evolution of menu architecture for GO channels, ensuring offerings are optimized for digital platforms, guest relevance, and operational execution.
Collaborate cross-functionally to align menu strategy with guest behavior, analytics, and operational realities.
Evaluate item- and occasion-based performance using data and insights, making recommendations to improve mix, conversion, and average check.
Provide strategic oversight of digital performance for the GO business, partnering closely with digital retail and consumer retail teams.
Establish analytical rigor across GO marketing initiatives by monitoring KPIs, diagnosing trends, and identifying opportunities to strengthen performance.
Use insights and data to guide decision-making, prioritize initiatives, and assess ROI across programs.
Build strong, collaborative relationships across BWWs, Commercial, Digital, Operations, Revenue Management, and Franchise teams to drive alignment and execution.

Requirements

8–12+ years of experience in commercial strategy, digital performance, menu strategy, or growth-focused brand or marketing roles; QSR or multi-unit retail experience strongly preferred.
Demonstrated success partnering cross-functionally and influencing outcomes without direct authority in complex, matrixed organizations.
Experience driving revenue-impacting initiatives rather than purely brand or creative work.
Strong analytical mindset with the ability to translate insights into action and influence senior stakeholders.
Comfort operating in a growth-oriented, evolving business where learning, adaptability, and initiative are critical.
Executive communication skills, sound judgment, and enterprise-level thinking.

Preferred

QSR or multi-unit retail experience strongly preferred.

Buffalo Wild Wings

Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, BWW has more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com

Founded in 1982

Atlanta, Georgia, USA

2.7K employees (42 in marketing)

careers.buffalowildwings.com/us/en