Director, Analytics (Media Advertising/Marketing Science)
Publicis Groupe Holdings B.V
Chicago, IL (Hybrid)
In-houseFull-timeDirector/executive7+ years exp.
1 month ago
Director, OCX Strategy
California, MO (Remote)
$115K/yr – $140K/yrDirector/Executive5+ years expFull time
Posted 4 hrs ago
Job Summary
Owns end to end experience strategy across journeys, omnichannel engagement, and personalization decisions, driving measurable improvements by translating insights into actionable frameworks and activation plans.
- Defines journey and ecosystem design
- Leads activation, optimization, and personalization recommendations
Job Description
Responsibilities
- Experience Strategy & Journey Design
- Develop customer experience strategies rooted in audience insight, behavioral science, and business objectives.
- Define customer journeys, moments that matter, ecosystem logic, and experience principles.
- Identify key barriers, opportunities, and engagement needs across the customer lifecycle.
- Ensure experiences remain connected across channels, touchpoints, and moments.
- Omnichannel Translation & Decision Architecture
- Translate strategic and creative platforms into actionable engagement frameworks.
- Develop experience maps, channel role frameworks, engagement blueprints, and decision architectures.
- Define personalization opportunities, business rules, and next-best-action recommendations.
- Partner with MarTech teams to ensure strategic requirements are implementation ready.
Requirements
- 5-8 years of experience in CX, omnichannel, CRM, engagement, or digital strategy
- Experience with journey mapping, ecosystem development, and customer engagement planning
- Strong strategic thinking and presentation skills
- Ability to facilitate workshops and collaborate across disciplines
- Experience translating insights into actionable strategic recommendations
Benefits
- The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.
GSW, powered by Syneos Health
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.
Salaries
Posted range
$115K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
68 (22% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
12
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
45.1%
Direct
35%
Referral
5%
Social
13.7%
Paid
1.2%
Headcount Trend
Current headcount: ~313
Links
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