Responsibilities

• Set direction: Define NovoCare’s brand, proposition and role relative to the brands: the durable consumer relationship that carries across launches.
• Team Leadership: Build and lead a high-performing team across product, CRM, and loyalty, establishing ways of working and a consumer-centric culture.
• Own performance: Define the unit scorecard - enrolled consumers, active members, engagement, retention and persistence, cost to serve - and own the results with leadership.
• Integrate the capabilities: Bring brand, app and web, CRM, membership and social into one consumer experience with one voice and one roadmap.
• Lead across brands: Agree operating rules with brand teams, resolve prioritization conflicts, and bring existing brand-level consumer programs into one NovoCare relationship.
• Own the digital experience as a business: Own outcomes, priorities and budget for the app and web experience.
• Protect trust: Ensure brand, membership and engagement programs run in full compliance with legal, regulatory and privacy requirements.
• Sharpen differentiation: Benchmark NovoCare’s proposition and membership against consumer platforms and new direct-to-consumer entrants, and adjust.
• Competitive Differentiation: Keep a current view of competing consumer platforms and loyalty models and sharpen NovoCare's differentiation accordingly.
• People Development and Coaching: Set clear individual expectations and development plans for each report, and provide regular coaching, feedback, and recognition.

Requirements

• Bachelor's degree in Business, Marketing, Strategy, Design or related field; master’s degree preferred
• 10+ years of experience in brand, loyalty, CRM, platform or product, or consumer marketing
• 8+ years of leading teams, with measurable impact
• Track record designing loyalty or membership programs and consumer platform propositions
• Track record evaluating, structuring, and managing external partnerships
• Background in life sciences, healthcare, consumer, retail, hospitality, technology, or financial services
• Strong command of loyalty mechanics, CRM, and consumer engagement
• Familiarity with compliance and privacy considerations in a regulated industry valued
• Excellent communication and stakeholder skills, able to influence senior leaders
• People-management experience, with a record of developing and coaching others

Benefits

• Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.