Responsibilities

• Lead the development and execution of integrated go-to-market merchandising calendar and strategies for key business initiatives, key moments (holiday), product launches, promotional campaigns, and enterprise priorities, in alignment with the broader cross functional go to market strategy.
• Set direction and establish priorities, milestones, and decision points for merchandise category activities, ensuring cross-functional teams are aligned to deliver against plans, timelines, milestones, and business objectives.
• Ensure alignment across merchandising strategies, financial objectives, , customer experience objectives, brand strategies, and operational execution identifying and resolving competing priorities and business trade-offs.
• Establish and continuously evolve cross functional go-to-market process development across stores, digital channels, marketing, and supporting functions.
• Anticipate and resolve complex cross functional risks, dependencies, and execution barriers. Drive decisions and appropriate escalation to protect business priorities and outcomes.
• Apply strong financial and commercial acumen to assess the sales, margin, brand and customer implications of competing priorities. Strong collaboration with Central Planning and Finance teams to scope business impact.
• Lead merchandise concept development and review processes from initial ideation through final execution, in partnership with marketing and visual leadership
• Oversee cross-functional concept reviews to drive timely decisions, alignment, and assess strategic fit, customer impact, operational feasibility, sales volume impacts and brand consistency.
• Establish governance, decision rights, accountability, and escalation mechanisms to ensure risks, dependencies, and action items are proactively identified and resolved.
• Partner with stakeholders to resolve issues and maintain progress through the development process.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Retail Management, or related field.
• 15+ years of progressive experience in retail, merchandising, marketing, brand management, go-to-market strategy, project management, or related disciplines.
• Demonstrated success leading large-scale cross-functional initiatives from concept through execution.
• Experience managing executive reviews, stakeholder alignment, and approval processes.
• Strong understanding of retail, customer experience, marketing, and operational execution.
• Experience working in omnichannel retail environments collaborating across merchandising, marketing, digital, stores and other functions strongly preferred.
• Experience developing customer-facing campaigns, storytelling frameworks, and launch strategies preferred.
• Strategic thinking, financial and business acumen, and an enterprise mindset with a customer focus
• Exceptional project and program management skills including facilitation and stakeholder management
• Ability to connect product strategy, customer insights, and brand messaging into compelling go-to-market narratives.

Preferred

• Experience working in omnichannel retail environments collaborating across merchandising, marketing, digital, stores and other functions strongly preferred.
• Experience developing customer-facing campaigns, storytelling frameworks, and launch strategies preferred.