Director of Membership & Marketing

Honolulu, HI (On-site)

$75K/yr – $85K/yrDirector/Executive5+ years expFull time

Posted 22 hrs ago

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Job Summary

Own end-to-end membership growth and engagement by leading recruitment, onboarding, and marketing initiatives that build a strong member experience and brand awareness.

  • Drive membership recruitment and onboarding processes
  • Steer marketing and communications campaigns for member acquisition and retention
  • Collaborate with committees and partners to enhance outreach and member experience

Job Description

Responsibilities

  • Develop and execute strategic plans to increase membership recruitment and retention.
  • Serve as the primary contact for prospective members by conducting tours, explaining membership benefits, and guiding applicants through the membership process.
  • Coordinate membership applications, sponsorships, committee reviews, and Board approvals.
  • Maintain accurate membership records and database information.
  • Develop outreach initiatives and partnerships that generate qualified membership leads.
  • Monitor membership trends and prepare reports and recommendations.
  • Attend Membership Committee meetings and provide updates on recruitment initiatives.
  • Develop onboarding strategies that successfully integrate new members into the Club community.
  • Develop and implement comprehensive marketing strategies supporting membership, events, retail sales, and Club awareness.
  • Manage the Club's brand identity across all marketing platforms.

Requirements

  • Education Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, Public Relations, or a related field is preferred. Equivalent education and experience may be considered.

Preferred

  • Supervisory experience preferred
  • Retail buying or merchandising experience preferred
  • Event planning and project management experience preferred

Benefits

  • Medical Benefits
  • Employee meals
Waikiki Yacht Club logo

Waikiki Yacht Club

2.4 Glassdoor

The premier yacht club of the Pacific, Waikiki Yacht Club, founded by famed waterman Duke Kahanamoku, along with other keen sailing enthusiasts after WW2, is a private members club founded in 1944. Promoting Corinthian spirit, yachting, navigation and Waterman activities across the board for all ages. Facilities include: pool, gym, bar, restaurant, function rooms, moorings (both wet & dry) for personal watercraft, canoes, paddle boards, and aloha docks for vessels visiting the islands. Youth sailing and paddling programs available. Membership and youth enrollment information is available upon direct request from Club office.

Founded in 1944
Honolulu, Hawaii, USA
36 employees (2 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
26%
Direct
48.7%
Referral
7.7%
Social
16.2%
Paid
1.3%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
2 (6% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1