Responsibilities

• Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes.
• Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment.
• Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives.
• Establish the integrated media strategy across brand, postpaid, and broadband businesses.
• Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities.
• Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations.
• Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities.
• Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities.
• Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action.
• Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends.

Requirements

• 12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended).
• Strong experience in digital planning and activation across multiple platforms and disciplines.
• Ability to deliver clear, compelling strategies and performance updates. Exudes executive presence: Effective at influencing and partnering with senior leaders and direct reports.
• Ability to translate numbers and data into actionable plans explaining decision making through data.
• Established history of positive results and strong partnership managing an agency.
• Creates influence amongst senior leaders with a confident and strategic POV. Dedicated to coaching and growing a team of best-in-class professionals. Foster culture rooted in TMUS Values in Action.
• Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations. Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs.
• Identifies and briefs team to act on areas of opportunity within Marketing, Media and Operations to deliver better output and outcomes
• Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas.
• Lead multiple work streams and teams simultaneously in a fun, fast paced environment
• Bachelor’s Degree in Business, Marketing, Communications or related field; Masters Preferred.
• Travel Required (Yes/No): Yes
• At least 18 years of age
• Legally authorized to work in the United States

Benefits

• Never stop growing!
• As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
• T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
• Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.