Director / Media Strategy

Dallas, TX (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end media strategy and audience-led planning for a senior team, with direct ownership of strategy, budgets, and client-facing POVs.

  • Must-have: 8–10+ years in media strategy/planning and 3+ years in progressive management
  • Standout: Mentoring growth of strategists and leading cross-functional problem-solving

Job Description

Responsibilities

  • Lead media strategy, plan development, and budget allocation across integrated media ecosystem
  • Identify and size target audiences based on client briefs, cultural insight, and business goals
  • Facilitate media brief development and ensure clear translation of strategy to investment teams
  • Evaluate media vehicles and channel composition to maximize reach, efficiency, and impact
  • Oversee client setup, billing coordination, and administrative processes to ensure operational integrity
  • Present recommendations to account teams and senior clients with confidence and clarity
  • Build strong, trusted relationships with key client stakeholders
  • Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
  • Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics
  • Ensure work is executed thoroughly and precisely, following established procedures

Requirements

  • 8–10+ years of experience in media strategy or planning
  • 3+ years of progressive management experience
  • Strong quantitative and analytical skills (advanced Excel proficiency required)
  • High attention to detail and operational discipline
  • Comfort leading strategic conversations and taking a point of view with clients
  • Ability to independently prioritize across multiple workstreams
  • Professional presence in all internal and external communications
  • A self-starter mindset with a collaborative spirit
  • Resourcefulness in troubleshooting and navigating complexity

Benefits

  • Competitive salary based on experience
  • Paid company holidays and vacation earned per year
  • Paid sick leave
  • Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
  • 401k and annual profit-sharing retirement plans
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LERMA/

LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.

Founded in 2009
Dallas, Texas, USA