Responsibilities

• Audit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies—across inventory, audience, and channel/tactic—fit seamlessly into Choozle's product offerings and tech stack capabilities.
• Establish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.
• Govern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.
• Curate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships (e.g., direct streaming networks) that support strategic channel and audience objectives.
• De-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategies.
• Drive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses (e.g., historical campaign reconciliations) that fall outside the standard scope of SADs or IMS specialists.
• Translate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization, and help sales teams build high-impact, outcomes-driven narratives and QBRs for top-tier accounts pacing at $1M+.
• Serve as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services (such as CTV, advanced Programmatic, Search, and Social), ensuring clear guidance on how inventory, audience, and channel/tactic strategies should be positioned and executed.
• Build Multimedia Training Resources: Transition the team away from text-heavy technical guides by producing visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity and drive consistent execution.
• Bridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases, feeding those insights back to product/engineering teams to help shape the long-term product roadmap.
• Redefine Media Planning Performance & Accountability: Working with leadership to define and build a better product that helps our clients invest better and drive growth through quantifiable return on investment across key facets of audience strategy, media planning and execution and measurement.
• Oversee and Mentor the IMS Team: Lead the Integrated Media Solutions (IMS) team, ensuring strategic continuity from qualified plan through campaign preparation, implementation, optimization, and completion.
• Maximize Offshore Capacity: Partner with leadership to maximize the efficiency of offshore resources (Cybage), defining clear execution protocols to shift technical button-clicks and HTML tasks away from internal team members without compromising strategic fidelity.
• Define Execution Best Practices: Establish workflows for how the IMS team interprets brief data, builds media plans, and manages campaign pacing, ensuring tactical execution and optimization align with the approved inventory, audience, and channel strategy.
• Foster Omnichannel Mentorship: Train internal operators on how to execute cutting-edge, audience-first strategies that maintain consistency from pre-sales vision through in-market delivery.