Director, Media Strategy

USA (Remote)

$125K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the enterprise-scale media growth engine, aligning premium inventory, PMP partnerships, and data integrity from pre-sales through delivery.

  • Partner Enablement: Own the early-stage scoping and qualification process with SADs/ADs to ensure client briefs fit our product and stack before any plan is built.
  • Deal Desk & Inventory Quality: Lead the deal review for margins, data integrations, and inventory packaging while policing quality to prevent inflated metrics.

Job Description

Responsibilities

  • Audit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies—across inventory, audience, and channel/tactic—fit seamlessly into Choozle's product offerings and tech stack capabilities.
  • Establish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.
  • Govern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.
  • Curate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships (e.g., direct streaming networks) that support strategic channel and audience objectives.
  • De-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategies.
  • Drive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses (e.g., historical campaign reconciliations) that fall outside the standard scope of SADs or IMS specialists.
  • Translate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization, and help sales teams build high-impact, outcomes-driven narratives and QBRs for top-tier accounts pacing at $1M+.
  • Serve as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services (such as CTV, advanced Programmatic, Search, and Social), ensuring clear guidance on how inventory, audience, and channel/tactic strategies should be positioned and executed.
  • Build Multimedia Training Resources: Transition the team away from text-heavy technical guides by producing visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity and drive consistent execution.
  • Bridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases, feeding those insights back to product/engineering teams to help shape the long-term product roadmap.

Requirements

  • 7+ years of experience in planning and managing digital media campaigns
  • Deep experience with Google Ads and Meta Business Suite
  • Advanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desired
  • Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus
  • Certification in Google Ads, GA4, and Meta Blueprint (or ready to renew)
  • Strong written and verbal communication skills
  • Ability to explain complex programmatic bidding to a novice and ROI strategy to a CMO

Preferred

  • Advanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desired
  • Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus
  • You hold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta Blueprint

Benefits

  • Wellness, Your Way $100 monthly wellness stipend to support what keeps you grounded—mentally, emotionally, physically, spiritually, financially..
  • Work from Home in Style $200 monthly home office stipend to help you set up your perfect space.
  • Time Off Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer for causes you care about.
  • Support When It Matters Most Inclusive paid leave policies—including for miscarriage and abortion.
  • We Invest in Your Tomorrow 401(k) with a 3% company match, employer contributions into your HSA account, and full access to LinkedIn Learning to support your personal and professional growth.
  • Health That’s Covered Medical PPO & dental at 90% employer-paid, 70% of dependent premiums covered, Medical HDHP covered at 100% for employees and 70% of dependent premiums covered, plus long-term disability, life insurance (up to $50K), and options to customize your plan.
  • Mental Health & Support Access to a robust Employee Assistance Program (EAP) whenever you need it.
  • Know Great People? Get Rewarded $2,000 employee referral bonus for every successful hire.
  • Work Your Way Enjoy flexible schedules that let you balance life and work with ease.
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Choozle

Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape.We combine detailed consumer data with powerful tools for strategic planning and precision media buying, helping brands and agencies reach the right audience at the right time across every channel.Choozle supports digital campaigns across connected TV (CTV), display, online video, native, audio, mobile, search, social, digital out-of-home (DOOH), and retail media. Our platform provides access to premium inventory and exclusive placements through top media and retail networks.In a world oversaturated with content, we champion contextual, relevant advertising that cuts through the noise and delivers real results.Choozle combines a demand-side platform, data management tools, and smart tag management, all supported by media experts to make campaign execution seamless.

Founded in 2012
Denver, Colorado, USA
54 employees (11 in marketing)