Director, Media - Shark Home
Needham, MA (Hybrid)
Posted 2 days ago
Job Summary
Own the global media strategy and execution for Shark, directing the full-funnel plan, budget, and cross-functional leadership across regions and partners.
- Lead global media strategy and budget optimization
- Drive cross-functional collaboration with Brand, Creative, Sales, and CX
- Pilot innovative media tech and platforms to drive growth
Job Description
Responsibilities
- Global Media Strategy & Execution
- - Lead the development and implementation of integrated media strategies for new product launches and core categories.
- - Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
- - Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
- - Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
- Audience & Data-Driven Planning
- - Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
- - Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
- - Champion an audience-first approach to planning, activation, and measurement.
- Cross-Functional & Agency Leadership
Requirements
- 10 years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
- Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
- Proven success leading full-funnel media campaigns across multiple regions.
- Deep knowledge of traditional, digital, and emerging media platforms.
- Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
- Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
- Exceptional leadership, communication, and stakeholder management skills.
- A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.
- Global oversight at a Fortune 500 or high-growth brand
- Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships
Benefits
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
SharkNinja
SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
Salaries
Posted range
$175K/yr – $215K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Aug 2025Post IPO Secondary • $638M
- Mar 2024Post IPO Secondary • $272.1M
- Dec 2023Post IPO Secondary • $286.5M
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