Responsibilities

• Develop and execute comprehensive earned media and influence strategies that reach Biohub’s priority audiences, including AI researchers, scientists, technologists, science and tech media, and broader audiences interested in scientific progress and health.
• Build a clear point of view on where and how Biohub should show up across today’s media ecosystem — including traditional outlets, podcasts, newsletters, creator-led platforms, social-first media, and other influential channels.
• Lead communications strategy and execution for Biohub product launches, including AI models, datasets, tools, platforms, and other technical or scientific products.
• Partner with product, research, marketing, social, editorial, executive communications, and design teams to develop launch narratives, messaging, media plans, briefing strategies, and campaign materials.
• Identify the right mix of opportunities for each story, from major announcements and product launches to executive visibility, thought leadership, evergreen storytelling, and issues management.
• Build and maintain strong relationships with reporters, editors, and influencers across traditional and digital platforms to secure earned media. Knowledge of and experience with science media is a plus but not required.
• Serve as the primary media contact, handling background conversations, on-the-record interviews and managing inquiries. Serve as a spokesperson when needed.
• Prepare senior leadership for media engagements, including providing media coaching, talking points, and briefing materials.
• Draft, edit, and approve product launch and campaign materials, such as talking points and Q&A and other media-related materials that may be used (e.g., press releases).
• Reputation and Crisis Management: Help manage communication during potential reputational or other high-stakes issues.
• Drive measurable increases in high-quality earned media coverage, share of voice, and narrative influence among key audiences. Track, analyze, and report on media coverage effectiveness and sentiment. Partner with Marketing and Operations on metrics to assess the impact of PR campaigns.