Director, Media Planning/Strategy

Philadelphia, PA (On-site)

$107K/yr – $153K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own audience-driven media strategy across healthcare buyers and translate data into clear media moves.

  • Growth Infrastructure: Translate objectives, insights, and performance data into media recommendations and channel architecture.
  • Planning & Optimization: Lead annual and tactical planning, optimization, and measurement with analytics, activation, and client-engagement teams.
  • Client Leadership: Build strong stakeholder relationships, present strategic rationale, and proactively surface growth opportunities.

Job Description

Responsibilities

  • Lead the development of audience-centric, insight-driven media strategies across HCP, DTC, Payer, and other healthcare audiences.
  • Oversee the strategic direction, channel architecture, and budget allocation across assigned accounts.
  • Translate business objectives, market dynamics, customer insights, and performance data into actionable media recommendations.
  • Guide teams through annual planning, tactical planning, optimization, and measurement processes.
  • Ensure media strategies align with broader brand, marketing, and business objectives.
  • Partner with analytics, investment, activation, and client engagement teams to deliver integrated solutions.
  • Identify opportunities to introduce innovative media approaches, emerging channels, and evolving healthcare marketing trends.
  • Contribute strategic expertise to new business opportunities, pitches, and agency initiatives.
  • Build and maintain strong relationships with key client stakeholders.
  • Serve as a strategic consultant, helping clients navigate complex marketing challenges and opportunities.

Requirements

  • Strong strategic thinking and problem-solving skills.
  • Proven ability to lead teams and manage multiple priorities in a fast-paced environment.
  • Demonstrated success building relationships with clients, internal partners, and senior stakeholders.
  • Strong presentation, communication, and storytelling skills.
  • Ability to influence decision-making through data, insights, and strategic recommendations.
  • Collaborative leadership style with a commitment to coaching and team development.
  • Embodies agency values of Accountability, Collaboration, Empathy, Equanimity, Integrity, and Respect.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

Recent News