Responsibilities

• Analyzes market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches.
• Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities.
• Develops a comprehensive media strategy that aligns with business objectives.
• Stewards effective communication and understanding needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels.
• Partners with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies.
• Encourages a culture based on teamwork, collaboration, and intellectual ownership to drive results as well as manages, coaches, and mentors managers and employees to inspire career growth.
• Provides digital marketing & creative thought leadership based on media results across ESPN Marketing.
• Collaborate with Sports Marketing teams to drive audience expansion and reach across various properties.

Requirements

• Minimum 8 years of experience in strategy and planning of large media campaigns.
• Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams.
• Experience in engaging, managing, and building relationships with senior and executive level leaders.
• A progressive mindset with proven success driving a business forward with innovative ideas.
• Excellent verbal and presenting skills to be an effective and persuasive communicator.
• Experience with audience targeting, data and tagging needs; implementation, reporting, and measurement.
• An eye for emerging industry trends and topics, with an ability to shape business-building opportunities.
• Fluency in managing cross-functional collaborators to deliver unified work.
• A data-driven mentality, with a hunger to continuously refine strategy, performance, and opportunity through insights.
• Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels.
• Bachelor’s degree in marketing, business, or a related field

Preferred

• Creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways.
• The ideal candidate should be passionate, take initiative, have superior relationship skills, effectively multi-tasks, and is detail oriented.
• Sports/entertainment experience preferred.
• Demonstrates strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner.
• Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment.