Responsibilities

• Lead the regional omni-channel media strategy and performance function across LAC, overseeing strategy, technology, governance, agency relationships, and budget for our marketing initiatives with clients.
• Manage a team of media managers and partner with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices.
• Own the regional media strategies and delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization.
• Elevate how Visa client’s plans, activates, and measures media across the region.
• Lead media performance for the Marketing Services team across Latin America & Caribbean (LAC).
• Influence ad tech and media agency management for marketing services, own media billing control, and guard data privacy standards across all markets.
• Develop and mentor a high-performing media team, building regional capabilities, and translate Visa's marketing services goals into integrated media plans.
• Oversee the planning and execution of integrated media plans across all LAC markets in partnership with media managers and agencies.
• Partner with Analytics to deploy attribution models, track key media metrics, and optimize.
• Drive a test-and-learn culture and innovation across the media ecosystem.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• 10+ years of omni-channel media experience with progressive leadership responsibility
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie less measurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments
• Proven ability to lead regional, cross-market media strategy and govern agency relationships
• Strong budget ownership and financial management experience
• Excellent communication and influence skills across global, regional, and local stakeholders

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Experience in the credit card, payments, or banking industry is a plus
• Deep   expertise   across the full campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie less measurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments
• Proven ability to lead regional, cross-market media strategy and govern agency relationships
• Strong budget ownership and financial management experience

Benefits

• comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.