Director, Media Investment

Responsibilities

• Lead How We Buy Media: You'll own the buying approach for approved local awareness investments across traditional and digital channels.
• You'll establish portfolio-wide standards for negotiation, placement, partner selection, documentation, pacing, and optimization and lead commercial conversations around rates, placements, added value, terms, and make-goods.
• You'll have meaningful autonomy over day-to-day negotiation, placement, vendor management, pacing, delivery, and optimization within approved strategies and budgets.
• Turn Strategy Into Effective Media Buys: Turn approved market strategies into executable, trackable media buys.
• That means translating strategy into clear audience, geography, reach, frequency, timing, placement, cost, and measurement requirements while managing campaign calendars, trafficking, insertion orders, deployment schedules, and proof of performance.
• Optimize Performance: The work doesn't stop once the media is purchased.
• You'll monitor spend, delivery, audience quality, traffic, search activity, lead trends, revenue, and capacity signals throughout campaigns and use that information to optimize across channels, vendors, audiences, placements, and dayparts.
• Get More From Our Media Partners: We want someone who knows how to build strong media partnerships—and also knows how to hold those partners accountable.
• You'll push for the right rates, placements, inventory, added value, make-goods, documentation, and performance while using Wrench's portfolio scale to create greater value across our markets.

Requirements

• 7+ years of progressive experience in media buying, media investment, activation, or a related discipline, including experience with complex, multi-market media portfolios
• Strong experience negotiating with media partners and vendors
• Experience combining traditional and digital media to create effective market-specific buys
• Experience managing or influencing significant media investment
• Strong commercial judgment and an instinct for identifying value, efficiency, and opportunity
• Strong analytical skills and the ability to use performance data to optimize investment decisions
• Experience managing multiple markets, partners, campaigns, budgets, and deadlines simultaneously
• The ability to communicate clearly and confidently with senior stakeholders
• A bachelor's degree or equivalent practical experience is preferred but not required

Benefits

• Market Value Compensation with robust bonus potential
• Unlimited PTO Plan
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan: company will match 30% up to the first 6% of your contributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EAP, Legal Services, and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University