Responsibilities

• Develop, own, and execute a comprehensive multi-year organizational communications strategy, including national messaging, audience targeting, theme programs and correlating calendars, and alignment with the national strategies.
• Serve as the primary steward of the SADD brand while establishing identity standards, messaging consistency, and brand voice across all internal and external channels.
• Lead executive communications, including drafting leadership statements, board communications, organizational announcements, marketing templates and resources and, when needed, crisis messaging.
• Advise the Executive Director and Senior Leadership Team on communications positioning, reputational status and public affairs opportunities.
• Develop and maintain an annual marketing calendar that integrates campaigns, grant timelines, advocacy moments, and organizational milestones.
• Build, manage, and grow a proactive national media relations program that cultivates relationships with local, regional, and national media outlets across print, broadcast, and digital.
• Prepare executive leadership for media appearances, interviews, and public-facing events.
• Develop and distribute press releases, media advisories, talking points, op-eds, and media briefs for organizational initiatives, campaigns, and events.
• Monitor media coverage and press mentions; track share of voice, sentiment and report outcomes to leadership.
• Own and lead the organization's social media platforms, website strategy, SEO, and digital campaign infrastructure.

Requirements

• Minimum 7+ years of progressive experience in communications, marketing, media relations, or public affairs — with at least 3 years in a senior or director-level role.
• Demonstrated success leading organizational communications strategy for a nonprofit, government agency, advocacy organization, or similarly mission-driven institution.
• Proven track record building and managing media relationships resulting in measurable earned media outcomes at local, regional, and national levels.
• Deep expertise in multi-channel digital marketing, including social media strategy, content development, SEO/SEM, email marketing, and analytics platforms.
• Advanced written communication skills — with a portfolio demonstrating excellence across press releases, executive messaging, grant narrative content, campaigns, and storytelling.
• Proficiency with content management systems (e.g., Wix), social media scheduling and analytics tools, CRM platforms (e.g., DonorDock), email marketing platforms, and design tools (e.g., Adobe Creative Suite, Canva).
• Strong data literacy with ability to define KPIs, interpret analytics, and translate performance data into strategic recommendations.
• Exceptional organizational skills and the ability to manage multiple high-priority workstreams simultaneously, including grant-driven deadlines.
• Willingness and ability to travel for national events, media opportunities, and field engagement.
• Preferred: Background in youth-serving nonprofits, public health, prevention, mobility safety, or advocacy organizations.

Preferred

• Background in youth-serving nonprofits, public health, prevention, mobility safety, or advocacy organizations.
• Experience developing communications strategies for grant-funded programs, including compliance documentation and grantor reporting.
• Familiarity with federal and state grant communication requirements (e.g., Highway Safety Office grants).
• Experience with legislative/advocacy communications and government affairs messaging.
• Key competencies include: Teamwork, Professionalism, Initiative, Flexibility, Trend Monitoring, Evaluation.