Responsibilities

• Own the analytics strategy and client relationships across an assigned portfolio, serving as the senior analytics lead and trusted advisor to client stakeholders
• Translate client business objectives into measurement frameworks, learning agendas, experimentation roadmaps, and KPI structures that tie media performance to business outcomes
• Influence senior client decision-makers through compelling data storytelling, delivering clear, actionable recommendations that shape media strategy and investment
• Identify and pursue organic growth opportunities by proactively surfacing advanced analytics, measurement, and data activation solutions that expand DTAI’s scope of work and revenue
• Lead client-facing presentations, QBRs, and strategic reviews, ensuring DTAI’s analytics narrative is consistent, credible, and commercially aware
• Design and oversee integrated, cross-channel measurement approaches, including experimentation, attribution, incrementality testing, and full-funnel performance analysis
• Connect diagnostic, performance, and audience analytics to business KPIs, ROI improvement, and long-term client growth
• Lead A/B testing and experimentation frameworks with rigor, ensuring alignment with client objectives and statistical validity
• Partner with internal and external measurement vendors (e.g., MMM, attribution, brand lift providers) to maximize client outcomes and maintain vendor accountability
• Drive the standardization and documentation of scalable analytics processes, frameworks, and playbooks across the Media Analytics practice

Requirements

• 8 to 10 years of experience in media analytics, measurement, and client-facing strategy roles within an agency, consultancy, or media/data company
• 5+ years managing relationships across complex hierarchies and demonstrated ability to directly influence both internal teams and clients
• 3+ years of direct people management experience, including mentoring, performance management, and team development
• Strong ability to translate complex analytics into business-driven recommendations and strategic guidance for executive audiences
• Proven expertise in experimentation design, A/B testing, incrementality, and modern measurement frameworks
• Deep understanding of digital and cross-channel media planning, execution, activation, and measurement, including linear, CTV/OTT, programmatic, social, search, and retail media
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, ad servers, DSPs, identity resolution, dynamic creative optimization, and attribution
• Exceptional communication, storytelling, and stakeholder management skills, with hands-on experience translating complex concepts for both technical and non-technical audiences
• Strong project management skills, including the ability to manage multiple workstreams, clients, and brands simultaneously while managing team capacity
• Comfort operating as both a strategist and a hands-on analytical problem solver (player-coach orientation)

Preferred

• Degree in marketing, communications, or a quantitative discipline such as statistics, mathematics, or economics
• Deep understanding and experience-based point-of-view on best-of-breed technology tools for BI/Data Analytics, MarTech, AdTech, CDP, CRM, etc.
• Previous agency-side experience preferred
• Experience supporting new business pitches and RFP responses
• Familiarity with the following is a plus: Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Surveys and research tools (Lucid, Millward Brown, Nielsen, etc.)
• Competitive and market intelligence tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)