Responsibilities

• Own the analytics strategy and client relationships across an assigned portfolio, serving as the senior analytics lead and trusted advisor to client stakeholders
• Translate client business objectives into measurement frameworks, learning agendas, experimentation roadmaps, and KPI structures that tie media performance to business outcomes
• Influence senior client decision-makers through compelling data storytelling, delivering clear, actionable recommendations that shape media strategy and investment
• Identify and pursue organic growth opportunities by proactively surfacing advanced analytics, measurement, and data activation solutions that expand DTAI’s scope of work and revenue
• Lead client-facing presentations, QBRs, and strategic reviews, ensuring DTAI’s analytics narrative is consistent, credible, and commercially aware
• Design and oversee integrated, cross-channel measurement approaches, including experimentation, attribution, incrementality testing, and full-funnel performance analysis
• Connect diagnostic, performance, and audience analytics to business KPIs, ROI improvement, and long-term client growth
• Lead A/B testing and experimentation frameworks with rigor, ensuring alignment with client objectives and statistical validity
• Partner with internal and external measurement vendors (e.g., MMM, attribution, brand lift providers) to maximize client outcomes and maintain vendor accountability
• Drive the standardization and documentation of scalable analytics processes, frameworks, and playbooks across the Media Analytics practice

Requirements

• 8 to 10 years of experience in media analytics, measurement, and client-facing strategy roles within an agency, consultancy, or media/data company
• 5+ years managing relationships across complex hierarchies and demonstrated ability to directly influence both internal teams and clients
• 3+ years of direct people management experience, including mentoring, performance management, and team development
• Strong ability to translate complex analytics into business-driven recommendations and strategic guidance for executive audiences
• Proven expertise in experimentation design, A/B testing, incrementality, and modern measurement frameworks
• Deep understanding of digital and cross-channel media planning, execution, activation, and measurement, including linear, CTV/OTT, programmatic, social, search, and retail media
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, ad servers, DSPs, identity resolution, dynamic creative optimization, and attribution
• Exceptional communication, storytelling, and stakeholder management skills, with hands-on experience translating complex concepts for both technical and non-technical audiences
• Strong project management skills, including the ability to manage multiple workstreams, clients, and brands simultaneously while managing team capacity
• Comfort operating as both a strategist and a hands-on analytical problem solver (player-coach orientation)

Preferred

• Additional Qualifications (Nice To Have)
• - Degree in marketing, communications, or a quantitative discipline such as statistics, mathematics, or economics
• - Deep understanding and experience-based point-of-view on best-of-breed technology tools for BI/Data Analytics, MarTech, AdTech, CDP, CRM, etc.
• - Previous agency-side experience preferred
• - Experience supporting new business pitches and RFP responses
• - Familiarity with the following is a plus:
• - Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• - Surveys and research tools (Lucid, Millward Brown, Nielsen, etc.)
• - Competitive and market intelligence tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.