Responsibilities

• Develop, own, and continuously refine the end-to-end marketing and promotions strategy for Macy’s Marketplace, aligning the promotional calendar and marketing roadmap to curated assortment, category revenue, and GMV targets.
• Lead, coach, and develop a high-performing team spanning promotions, short-lead marketing, and long-lead marketing—setting clear priorities, building a culture of accountability, and fostering data-driven decision-making.
• Own the marketplace promotional program end to end—including strategic promotions (e.g., Parade of Deals, Bouquet of Deals), Value Add, flash sales, and Loyalty/PZO offers—from strategy and seller participation through setup, approval, testing, and go-live.
• Direct the marketing engine across owned channels (email, CRM, mobile, offer cards) and site-supporting assets (brand shops, category pages, BMAs), ensuring milestone events such as Black Friday and Cyber Monday are planned and flawlessly executed.
• Partner with Site Merchandising on curated assortment strategies, category refreshes, contenting, and asset placements, securing visibility and priority (e.g., HFO red points) for high-impact offers and launches.
• Oversee Mirakl operator campaign setup and promotional approvals, and ensure rigorous asset review and sign-off—confirming inventory, imagery/style, price, and promotion handle—ahead of every go-live.
• Build and strengthen relationships with Affiliate and Loyalty teams to secure offers, placements, and incremental exposure that grow marketplace traffic and conversion.
• Define and own the KPIs and reporting that measure the effectiveness of marketing and promotional activity, using performance insights to refine strategy and prioritize investment.
• Represent the marketplace marketing and promotions function in leadership forums and weekly POD discussions, communicating priorities, results, and trade-offs clearly to senior executives and cross-functional partners.
• Serve as the primary escalation point for marketing and promotion issues, ensuring seller-facing communications, education, and knowledge-base resources keep the seller community informed and compliant.

Requirements

• Bachelor’s Degree from a 4-year college or university
• 6+ years of experience in marketing, promotions, merchandising, or e-commerce, preferably within a marketplace or digital retail environment.
• Proven people leadership experience, with a track record of building, coaching, and developing high-performing teams.
• Strong understanding of marketplace platforms (e.g., Amazon, Walmart, eBay) and the levers that drive traffic, conversion, and GMV.
• Excellent relationship-building and influencing skills, with the ability to align senior cross-functional stakeholders without direct authority.
• Excellent communication and facilitation skills (oral, written, and listening), including the ability to distill complex information into clear narratives tailored to senior-level executives.
• Results-oriented self-starter with a strong track record of ownership and impact across both strategy and execution.
• Highly organized with strong attention to detail and the ability to manage multiple priorities and deadlines simultaneously.
• Proficient in Microsoft Office and marketing tools/software; familiarity with Mirakl and SEO/e-commerce best practices a plus.
• Ability to work a flexible schedule based on department and Company needs.

Preferred

• familiarity with Mirakl and SEO/e-commerce best practices a plus.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Some additional benefits we offer include: - Merchandise discounts - Performance-based incentives - Annual merit review - Employee Assistance Program with mental health counseling and legal/financial advice - Tuition reimbursement Access the full menu of benefits offerings here .