Responsibilities

• Lead Steamboat's overall brand stewardship, ensuring clear competitive differentiation and adherence to the brand strategy and playbook.
• Deliver top-line revenue and resort visitation targets across destination, international, regional, and local markets.
• Shape enterprise-level brand and marketing strategy, integrating insights across guest segments, business units, and competitive trends.
• Guide national advertising strategy, including creative direction, portfolio planning, and performance evaluation across channels.
• Develop multi-segment, insight-driven marketing strategies leveraging diverse audience profiles and market data.
• Serve as a key member of the Leadership Team, contributing to business performance reporting, strategic planning, and guest-trend analysis.
• Lead product and yield strategy in partnership with Alterra Mountain Company, influencing development and cross-resort marketing initiatives.
• Direct Steamboat's research and insights function, including market research, product and audience development, and analysis of new opportunities.
• Oversee Local Marketing District strategy and represent the resort in district planning and campaign direction.
• Lead and develop a 16-member team across advertising, events, website, CRM, analytics, content, media, and product marketing.

Requirements

• Minimum 3 years of previous work history/education required
• Strong verbal, non-verbal, and written communication skills.
• Strong public speaking and presentation skills
• Interact and maintain positive relationships with guests, co-workers and management consistent with Steamboat Ski and Resort Company's Service Excellence standards
• Education Requirements
• Bachelors degree with an emphasis in Marketing/Business focus preferred

Benefits

• Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees*
• Discounted skiing and riding for friends and family of eligible employees*
• Vacation and Sick Time policies for eligible employees* to rest, relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.
• Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage.
• 401(k) plan with generous company match
• Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
• Paid parental leave of up to 6 weeks for eligible employees*
• Free regional bus pass