Director of Marketing

Responsibilities

• Lead, coach, and develop the Vapor Bus Marketing organization, setting clear priorities and performance expectations.
• Create and execute annual marketing strategies aligned with revenue, growth, and market share objectives.
• Drive brand positioning, market awareness, customer communications, trade show strategy, and industry event participation.
• Establish marketing KPIs and measure return on investment for major programs and campaigns.
• Product Planning & Portfolio Management: Develop and maintain a multi-year product roadmap aligned with customer needs, technology trends, and business strategy.
• Lead Voice of Customer activities to identify emerging customer requirements, unmet market needs, and product opportunities.
• Partner with Engineering to prioritize new product development investments, innovation opportunities, and technical feasibility assessments.
• Conduct market sizing, segmentation, competitive benchmarking, pricing analysis, and portfolio profitability reviews.
• Drive business case development for new products, portfolio extensions, and lifecycle management decisions.
• Business Development & Growth: Identify and evaluate new business opportunities, strategic partnerships, adjacent markets, and expansion initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA preferred.
• 10+ years of progressive experience in Product Management, Product Marketing, Business Development, Marketing, or Commercial Leadership roles.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience working with engineering and technical development organizations.
• Demonstrated success developing product roadmaps, customer value propositions, and commercialization strategies.
• Strong strategic planning, analytical, financial, and business case development skills.
• Experience leading customer-facing initiatives, executive-level presentations, and market growth programs.
• Ability to translate customer requirements and market insights into profitable business solutions.

Preferred

• MBA preferred.

Benefits

• More information on offered benefits, which include health, welfare, and retirement, are available at mywabtecbenefits.com. Other benefit offerings for this role may include annual bonus, if eligible.