Responsibilities

• Develop and implement comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth across B2B, B2C, and B2B2C channels.
• Define target market segments, customer personas, and value propositions to guide marketing efforts.
• Lead brand management initiatives to ensure consistency and alignment across all marketing, communications, and PR activities.
• Develop and maintain brand guidelines, messaging frameworks, and brand assets.
• Conceptualize, plan, and execute integrated marketing campaigns that leverage a mix of digital, social, print, and offline channels to reach target audiences and drive engagement.
• Monitor campaign performance, analyze metrics, and optimize campaigns for maximum impact and ROI.
• Develop and execute communications strategies that enhance brand reputation, manage corporate messaging, and engage with key stakeholders, including customers, partners, investors, and media.
• Lead media relations efforts, including proactive pitching, press releases, media interviews, and crisis communications.
• Coordinate with company leaders to prepare and manage budgets for each division.
• Coordinate with company leaders to develop marketing strategic objectives.