Responsibilities

• Develop and lead institution-wide marketing strategies aligned with institutional priorities and division direction that support enrollment, brand awareness, and workforce initiatives.
• Lead go-to-market planning and translate institutional priorities into targeted campaigns and audience engagement strategies.
• Design and execute integrated, multi-channel campaigns aligned with recruitment and community engagement goals.
• Optimize marketing channels and investments using performance data and audience insights.
• Manage a sizable advertising budget, including media planning and buying across digital and traditional channels.
• Establish standardized processes and prioritization systems to support program-level marketing.
• Present strategy, performance, and recommendations to leadership.
• Lead marketing efforts for high-profile College-wide events, collaborating with the Director of Communications and constituency groups.
• Provide creative direction for marketing campaigns, including video, photography, graphic design, and social media content.
• Oversee digital marketing strategy, including paid media, SEO, and organic channels.

Requirements

• Bachelor’s degree in marketing, communications, or a related field; or equivalent combination of education and experience.
• Five (5) years of progressively responsible experience in marketing strategy, digital/performance marketing, or campaign management.
• Experience leading, supervising, and developing marketing or creative teams.
• Strong understanding of brand management, with experience providing creative or art direction for marketing campaigns.
• Demonstrated experience developing and executing integrated, multi-channel marketing campaigns.
• Experience managing marketing budgets, media buying, and campaign performance analysis.
• Strong knowledge of digital marketing platforms, including analytics tools (e.g., Google Analytics/GA4) and digital advertising channels.
• Demonstrated ability to analyze campaign performance and translate data into actionable strategy.
• Experience developing and executing go-to-market (GTM) strategies.

Nice To Have

• Experience in higher education or public sector environments, with an understanding of enrollment, academic programs, and institutional structures.
• Experience managing high-volume marketing workflows, including intake, prioritization, and coordination across multiple stakeholders.
• Demonstrated success collaborating with web teams and cross-functional stakeholders to plan and execute integrated digital marketing strategies in a complex organization.
• Knowledge of SEO, UX/UI principles, and conversion optimization strategies.
• Proficiency with creative and digital tools (e.g., Adobe Creative Suite, Canva, video editing platforms).
• Experience engaging diverse and community-centered audiences.
• Spanish language proficiency and/or demonstrated experience developing culturally responsive marketing strategies for Spanish-speaking and multilingual audiences.

Benefits

• Health insurance options including dental and vision - Health Insurance
• 19.25% retirement match in TIAA
• Life insurance, long-term disability, generous annual and sick leave - NSHE Benefits
• Employer-paid long term disability (LTD) at 60% of salary up to $7,500 per month-UNUM.
• Sports and Fitness Center with annual or monthly membership options for employee and spouse/domestic partner.
• ComPsych supports employees through life's difficult moments.
• Professional Grant-in-Aid: TMCC is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee's spouse or domestic partner.
• Free parking on all TMCC campus locations.
• No State income tax
• All full-time faculty and staff are provided with a variety of discounts and employee purchase programs.