Responsibilities

• Using home office templates and/or directions, modifies or produces creative pieces for advertising, collateral, sales office displays, signage, etc. ensuring adherence to company brand standards and marketing policies.
• Purchases all local offline media, including signage programs, purchased consumer lists, etc.
• Works with local and/or national marketing agencies and business partners to produce and maintain all marketing collateral including brochures, price sheets, fliers, and broker outreach materials.
• Guides model merchandising direction and coordinates activities related to model and sales office installations and potentially model landscape design.
• Participates in the selection of model options and upgrades.
• Coordinates the closure of the model complex and sales environment at community close-out.
• Assists the sales team with all consumer and broker events.
• Develops and maintains current knowledge of competitor marketing programs, pricing, and products, as well as consumer demographics and economic influences.
• Utilizes available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
• Tracks results for all marketing initiatives, including detailed analysis of traffic sources.

Requirements

• High School or GED equivalent required.
• A minimum of 3 years of previous Marketing experience or related industry experience is required. New Home Marketing experience preferred.
• Ability to effectively present marketing ideas to internal teams and outside parties.
• Superior verbal and written communication skills including grammar, spelling, and proofreading skills.
• Strong analytical skills with a focus on solving problems and developing creative solutions.
• Ability to work both independently and collaboratively.
• In addition, proficient in Microsoft applications including Word, Excel, Outlook, and PowerPoint.

Preferred

• Bachelor’s degree in Marketing is highly preferred.
• Experience and proficiency in InDesign and Photoshop are preferred.
• New Home Marketing experience preferred.

Benefits

• Benefits: in addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs.