Responsibilities

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy aligned with the firm's strategic plan and growth objectives
• Partner with Executive Leadership to refine brand positioning and competitive differentiation.
• Responsible for annual marketing planning, budgeting, and resource allocation.
• Responsible for determining specific brokerage and business line needs, including how they relate to the corporate strategic plan and developing strategies to ensure projects contribute to increased revenue and growth in designated markets and business lines.
• Business Development and Client Retention: Lead coordination of high-level presentations for significant new business pursuits for production teams in brokerage, commercial and multifamily management.
• Develop scalable processes for RFP responses, pitch materials, and business development support across all markets.
• Collaborate with brokerage and property management leadership to identify top and target clients and implement consistent outreach strategies.
• Ensure CRM alignment and data integrity to support pipeline visibility and client targeting.
• Drive thought leadership initiatives that support client retention and deepen key relationships.
• Brand, Communications & Digital Strategy: Lead corporate brand strategy development and implementation across all business lines and offices.
• Develop and enforce brand standards and ensure consistent messaging across printed materials, digital platforms, advertising, and social media.
• Oversee website strategy, digital marketing campaigns, and social media performance.
• Manage public relations efforts, press releases, and reputation management initiatives.
• Stay current with emerging marketing technologies, digital platforms, and industry trends to ensure competitive advantage.
• Department Oversight and Direction: Responsible for successful planning, development, administration and execution of specific marketing and design projects.
• Responsible for the systematic and thorough documentation of all work.
• Utilize research databases for significant marketing and revenue generating.
• Responsible for project management and administration including determining project direction and implementation, budgeting, cost-benefit analysis, projections, scheduling and resource allocation.
• Manages all consultant contracts including negotiations under manager's.
• Works with corporate office and business leaders to develop appropriate marketing strategies.; Oversight of all interaction with the marketing department?