Responsibilities

• The Director of Marketing provides strategic leadership for the university’s integrated marketing efforts, with primary responsibility for institutional marketing strategy, enrollment marketing and communications, advertising and paid media, Auxiliary Services marketing, and trademarks and licensing.
• Reporting to the Assistant Vice President of Marketing and Communications, the Director develops and implements data-informed strategies to advance institutional priorities, strengthen the university’s market position, support enrollment and revenue goals, and maximize the effectiveness of the university's marketing investments.
• The Director leads a team of marketing professionals and works collaboratively with Creative Services, Communications, Web Services, Enrollment Management, Auxiliary Services, academic units, and other campus partners to ensure marketing efforts are strategically prioritized, audience-focused, measurable, and aligned with the university’s overall brand and institutional goals.
• Develop and implement integrated marketing strategies that advance institutional priorities, including student recruitment, enrollment, reputation, community engagement, and revenue-generating initiatives.
• Translate institutional goals and priorities into audience-focused marketing strategies, campaigns, and measurable objectives.
• Provide strategic marketing counsel and recommendations to university leadership and campus partners.
• Identify market opportunities, audience trends, competitive positioning, and emerging marketing strategies that can strengthen university performance and visibility.
• Establish marketing priorities and recommend allocation of resources based on institutional goals, audience needs, anticipated impact, and available resources.
• Partner with Creative Services, Communications, and Web Services to translate marketing strategy into coordinated campaigns across paid, owned, and earned channels.
• Ensure university marketing strategies and campaigns consistently support and strengthen the university’s overall brand positioning.

Requirements

• Bachelor’s degree in marketing, communications, business, advertising, or a closely related field.
• Ten (10) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience.
• Master’s degree in marketing, communications, business, advertising, or a closely related field with eight (8) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience
• Doctoral degree in marketing, communications, business, advertising, or a closely related field with six (6) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience
• Demonstrated experience developing and executing integrated marketing strategies and large-scale campaigns.
• Experience developing enrollment, recruitment, audience, or lifecycle marketing strategies.
• Experience managing paid media strategies, advertising budgets, and vendor relationships.
• Demonstrated ability to use data, analytics, market research, and performance measures to inform marketing strategy and resource allocation.
• Strong leadership, collaboration, communication, and strategic planning skills.
• Demonstrated ability to manage multiple priorities, budgets, teams, and complex initiatives in a fast-paced organization.

Preferred

• Master’s degree in marketing, communications, business, higher education administration, or a related field.
• Marketing experience within higher education or another large, complex organization.
• Experience developing enrollment or student recruitment marketing strategies.
• Experience with CRM-based communications and student lifecycle marketing.
• Experience overseeing integrated advertising and media strategies across multiple channels.
• Experience with trademark licensing or collegiate licensing programs.
• Experience supporting marketing for revenue-generating programs, services, or business operations.

Benefits

• From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.
• Insurance
• Medical
• $0 - $30 per month for Employee Only coverage after university contribution ($920 value).
• Up to 83% of premium covered by the university:
• Employee and Spouse
• Employee and Children
• Employee and Family coverage
• Dental & Vision
• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account