Responsibilities

• Marketing Strategy: Develop and implement integrated marketing strategies supporting division events, membership programs, podcast, awards programs, and policy initiatives.
• Build marketing and project plans with measurable KPIs aligned with organizational goals.
• Identify opportunities to expand SIIA’s reach among technology, fintech, data, and media companies.
• Develop and implement content marketing strategies that result in an expanded audience and conversions to revenue generating activities.
• Develop and manage project plans and ensure on-time deliverables are met by various internal and external stakeholders.
• Event Promotion & Support: Lead marketing strategies for conferences, webinars, and industry events.
• Develop and implement event promotion plans including: Email marketing, Social media campaigns, Digital advertising, Partner promotions.
• Optimize attendee acquisition through targeted digital campaigns and retargeting strategies.
• Support events through the development of branded materials, signage, and event support.
• Digital Marketing & Campaign Execution: Expand audiences and enhance engagement through digital marketing campaigns across multiple platforms including: Email, LinkedIn Ads, Google Ads, Organic and paid social.

Requirements

• 10+ years of marketing experience, preferably within associations, B2B, or technology-related industries
• Demonstrated experience developing and executing integrated marketing campaigns
• Proven experience marketing events, conferences, or professional services
• Strong digital marketing expertise including:
• Marketing automation (HubSpot)
• LinkedIn Ads
• Google Ads
• Email marketing
• Experience managing and updating WordPress websites
• Proficiency in Canva or similar design tools

Preferred

• Experience in association marketing or membership organizations
• Familiarity with policy or advocacy communications
• Experience marketing to technology, fintech, data, or media sectors