Director, Marketing Technology

District of Columbia, USA (On-site)

$125K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own the data- and systems-fueled marketing backbone, guiding MarTech strategy, data architecture, and cross-team delivery for a B2B tech audience.

  • Lead platform governance and integrations across CRM, marketing automation, and DXPs to ensure clean data flow and scalable campaigns.
  • Shape data architecture and API-led connects to enable accurate attribution, reporting, and cross-channel activation.

Job Description

  • Bachelor’s or advanced degree in a related field.
  • 8–12+ years of experience in marketing technology, marketing operations, or related field.
  • Strong experience managing complex MarTech stacks.
  • Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
  • Deep understanding of data architecture, integrations, and APIs.
  • Proven leadership and cross-functional collaboration skills.
  • Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
  • Experience with Nimble, a Salesforce CRM platform for associations.
  • Familiarity with privacy regulations (GDPR, CCPA).
  • Experience in B2B and/or high-growth tech environments.
  • SQL or basic technical fluency.
  • Experience with SDLC principles and practices.
American Bankers Association logo

American Bankers Association

3.8 Glassdoor

American Bankers Association is a banking trade association of community, regional, and money center banks, holding companies, savings associations, trust companies, and savings banks. American Bankers Association provides training and education programs, information products, professional certifications, and technical services to its members. The company was founded in 1875 and is headquartered in Washington, District of Columbia.

Washington, District of Columbia, USA
588 employees (61 in marketing)
70% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
268.4K
Monthly Google Ads Budget
$30.5K
Traffic Source Mix
Search
42.2%
Direct
49%
Referral
7%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~588

Marketing Team

Marketing Team Size
61 (10% of company)

Funding

Total Funding
$3.5K
Last Raise
$3.5K
Seed, 12 years ago

Funding History

  • Jan 2014
    Seed • $3.5K

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