Responsibilities

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across architecture, engineering, and construction service lines
• Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment
• Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives
• Build, mentor, and manage internal marketing resources and external partners
• Oversee marketing budget planning, allocation, and ROI reporting
• Serve as brand steward, ensuring consistency and excellence across all touchpoints
• Lead the firm’s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms
• Oversee content strategy including:
• - Major project storytelling and case studies
• - Technical insights and industry education
• - AEC service line positioning and project capability marketing
• - Awards, recognition, and public and private sector achievements
• - Employer branding and talent acquisition campaigns
• Translate complex engineering systems, project methodologies, and technical capabilities into accessible, compelling messaging
• Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics
• Track industry trends across AEC, public infrastructure, private development, and municipal markets
• Own the company website ecosystem as a primary marketing, recruiting, and business development engine
• Lead strategy for UX, SEO, technical performance, and conversion optimization
• Align website architecture to support professional services marketing across architecture, engineering, and construction disciplines
• Oversee content development, landing pages, product/service positioning, and lead capture systems