Responsibilities

• Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue and growth targets
• Lead and mentor a high-performing marketing team across demand generation, product marketing, content, and digital channels
• Partner with executive leadership to define positioning and long-term growth strategy
• Own the marketing budget, forecasting, and ROI reporting
• Lead the evolution of the company's market position from a community behavioral health vendor to a strategic enterprise behavioral healthcare technology partner
• Develop and execute positioning strategies that elevate brand perception among large behavioral health providers, state agencies, psychiatric hospitals, CCBHCs, crisis organizations, IDD providers, and other enterprise behavioral healthcare organizations
• Partner with executive leadership to strengthen market visibility and influence through thought leadership, speaking engagements, analyst relations, media engagement, and strategic industry partnerships
• Build and scale a predictable lead generation engine focused on MQL SQL revenue conversion
• Drive multi-channel campaigns (SEO, SEM, paid media, events, ABM, email)
• Implement performance marketing frameworks tied to CAC, LTV, and pipeline contribution

Requirements

• Bachelor's degree (B.A.) from a four-year college or university in Marketing, Communications, Business, or a related field and 6 - 10 years of experience in marketing, communications, or a related role; 5+ years in leadership roles or equivalent combination of education and experience
• Experience in healthcare technology, EHR, or healthcare IT strongly preferred
• Strong analytical and data-driven mindset
• Experience aligning marketing with sales revenue outcomes
• Knowledge of regulated markets and long enterprise sales cycles
• Ability to adapt to feedback and make revisions in a collaborative, professional manner
• Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement.
• Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes
• Ability to measure and optimize performance across awareness, engagement, demand generation, and customer acquisition metrics
• Ability to use or familiarity with the following tools is strongly preferred: Microsoft Office Suite, including Excel, Word, PowerPoint, Teams, and Outlook, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools.
• Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments.
• Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions.
• Proven success building executive thought leadership programs and leveraging social media to drive awareness, engagement, and business outcomes.
• Strong understanding of modern content marketing, including short-form video, podcasting, social selling, digital communities, influencer engagement, and multimedia storytelling.
• Experience partnering closely with sales organizations to execute account-based marketing and revenue marketing strategies.
• Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics.
• Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact.
• Experience leading marketing efforts that reposition organizations from legacy market segments into higher-growth, higher-value customer segments.

Nice to have

• Experience in healthcare technology, EHR, or healthcare IT (preferred)
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement (preferred)
• Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics (preferred)
• Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions (preferred)
• Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments (preferred)
• Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact (preferred)

Benefits

• Competitive compensation and benefits packages
• Challenging, yet flexible, work environment that is conducive to collaboration and productivity
• Opportunities for growth and continued learning in a workplace where individual contribution is valued and recognized