Responsibilities

• Create and lead comprehensive annual marketing strategy and budget across all channels (digital, email, social, and traditional) to achieve key business objectives for member growth and product adoption.
• Directly manage, lead, and mentor the Marketing staff. Set performance goals with the VP – Brand Strategy & Growth Marketing, conduct performance reviews, and oversee the execution of all team projects, system upgrades, and campaign execution, ensuring timely and successful delivery.
• Strategically manage and optimize the entire marketing technology stack, including the marketing automation platform (HubSpot preferred), CRM, and reporting tools, to ensure operational efficiency and scalable growth.
• Oversee the generation of comprehensive, executive-level reports on marketing performance metrics (e.g., ROI, conversion rates, channel performance). Review data collaboratively with the VP – Brand Strategy & Growth Marketing, to identify strategic trends and high-impact opportunities for organizational improvement.
• Direct the design and implementation of multi-channel communication workflows, ensuring timely, relevant, and personalized messaging to drive member engagement and reduce friction points. Own the overall effectiveness and measurement of all communication campaigns.
• Co-manage our agency of record and media partners along with the VP – Brand Strategy & Growth Marketing
• Serve as a primary liaison between departments and executive stakeholders to ensure alignment of business goals. Manage relationships, contracts, and performance of all key marketing technology vendors including Meta and Google.
• Work with the VP – Brand Strategy & Growth Marketing to create marketing operations budget, ensuring that spending is tracked against goals and that projects are delivered within budget.