Director of Marketing, Strategic Accounts

Responsibilities

• - Strategic Account Marketing Leadership
• - Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team, ensuring alignment across priorities, campaigns, launches, and customer engagement.
• - Develop and execute the marketing strategy for Marqeta’s strategic accounts, focused on strengthening customer relationships, increasing product adoption, and driving expansion opportunities.
• - Partner closely with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver coordinated customer experiences across the account lifecycle.
• - Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.
• - Executive communications and partner newsletters
• - Ensure thought leadership programs and webinar topics are relevant for strategic customers
• - Engage strategic account team leadership with industry events & speaking opportunities to be viewed as experts in the space
• - Leverage partnership to strengthen presence in market - develop and launch case studies, press releases, co-marketing opportunities etc
• - QBR and ABR strategy, innovation session prep, messaging and executive presentation support

Requirements

• - 10+ years in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing, including at least 3 years in a people leadership role
• - Experience marketing into complex, enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions
• - Proven track record driving cross-sell, upsell, and product adoption through marketing programs: you can point to specific plays, playbooks, or campaigns that moved expansion pipeline or revenue within an existing customer base
• - A true partner to Sales and Account Management: you’ve embedded with account teams, understood their quotas and pressures, and built enablement (messaging, talk tracks, battlecards, customer stories) that reps actually use
• - Skilled at building executive relationships: you’ve designed and run customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings that deepened trust and opened doors to new stakeholders
• - Strong command of how customer marketing fits into the full revenue engine: you can speak fluently with Sales, Customer Success, Product, and RevOps about net revenue retention, expansion pipeline, wallet share, and account penetration
• - Experience building customer advocacy and co-marketing programs, including case studies, press releases, speaking opportunities, and joint thought leadership, that strengthen both the customer relationship and market presence
• - Ability to translate customer insight into action: you’ve used Voice of Customer programs, feedback loops, and competitive intelligence to sharpen positioning, inform product conversations, and craft displacement narratives
• - Strong cross-functional leader who can orchestrate across Product Marketing, Demand Gen, Brand, Comms, Events, and Analytics, often without direct authority, to deliver a cohesive customer experience
• - Data-informed and KPI-driven: you set clear goals, track performance with Analytics and RevOps, and adjust programs based on what moves adoption and expansion

Preferred

• Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred

Benefits

• - Multiple health insurance options
• - Flexible time off – take what you need
• - Retirement savings program with company contribution and after tax contributions
• - Equity in a publicly-traded company and an Employee Stock Purchase Program
• - Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• - Free therapy sessions, financial and professional coaching, and legal advice
• - Monthly stipend to support our remote work model
• - Annual “development dollars” to support our people growth and development
• - Through Flex First, the freedom to live and work wherever you and your family thrive