Responsibilities

• Develop and execute Sterling's long-term marketing strategy.
• Partner with executive leadership on growth initiatives, acquisitions, and expansion opportunities.
• Identify emerging trends, technologies, and opportunities that keep Sterling innovative and well-positioned for growth.
• Lead and continuously improve lead generation performance across all channels.
• Oversee SEO, paid search, local search, content marketing, social media, video, email marketing, and conversion optimization.
• Continuously improve marketing ROI and client acquisition cost.
• Develop and execute launch plans for new cities and states.
• Build localized marketing strategies that quickly establish market presence and trust.
• Ensure consistent messaging across all platforms.
• Strengthen Sterling’s reputation as a trusted and leading family law firm in every market we serve.

Requirements

• 10+ years of progressive marketing leadership, including managing and developing a team.
• Proven success scaling multi-location service businesses.
• Deep, hands-on expertise in digital marketing and lead generation.
• Experience leading teams through periods of rapid growth.
• Strong command of SEO, paid media, analytics, conversion optimization, and marketing technology.
• Strong fluency with AI tools in marketing—or a demonstrated ability to learn and adopt new tools quickly.

Preferred

• Experience marketing multiple brands
• M&A integration experience

Benefits

• Health, Dental, Vision, and Life Insurance
• Insurance starts on the first of the month following your hire date
• Paid vacation and holidays
• 401K with Matching
• Company paid Short & Long-Term Disability
• Company paid Life Insurance