Director of Marketing

Responsibilities

• The Director of Marketing serves as the College’s subject matter expert in marketing and public relations, providing strategic direction, professional expertise, and recommendations informed by industry best practices.
• Leads marketing operations and develops innovative, data-informed strategies and integrated campaigns that advance institutional priorities, support student recruitment and enrollment, and strengthen SCC’s brand and community presence.
• Provides hands-on creative and operational support when needed while effectively delegating work, developing staff, and holding the team accountable for results.
• Collaborates with the President’s Office on public information and institutional communications within established approval processes.
• Develops and implements annual and campaign-specific marketing plans aligned with institutional priorities, enrollment goals, academic programs, workforce initiatives, and community engagement.
• Serves as a subject matter expert and trusted marketing advisor to executive leadership, proactively identifying opportunities and recommending strategies based on industry best practices, emerging trends, market research, and performance data.
• Collaborates with Admissions, Academic Affairs, and other stakeholders to define audiences, campaign objectives, messaging, schedules, and measures of success.
• Drives implementation through effective delegation, coordination, and oversight.
• Directs campaign concepts, messaging, content calendars, and creative execution.
• Assigns production tasks to team members based on skills, priorities, and capacity; reviews deliverables for quality and timeliness.

Requirements

• A bachelor9s degree and public relations experience in an administrative capacity.

Preferred

• Master’s degree in a related field
• five or more years of progressively responsible marketing experience
• experience supervising staff and managing budgets
• experience with integrated campaigns, digital advertising, marketing analytics, and brand management
• experience in higher education or enrollment marketing