Director of Marketing | The Shenandoah Nature Resort | Star Tannery, VA

Frederick County, VA (On-site)

$125K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own pre-opening marketing and flagship brand activation for a luxury wellness resort, building the marketing infrastructure, direct-booking engine, and partner ecosystem to drive awareness, bookings, and a cohesive brand narrative.

  • Lead multi-channel pre-opening strategy across digital, PR, social, and partnerships to generate launch momentum.
  • Build marketing infrastructure: analytics, CRM, content systems, agency scopes, and channel mix to enable data-driven decisions.
  • Align with ownership, brand leadership, and operations to ensure brand voice, guest touchpoints, and direct-booking growth across channels.

Job Description

Own pre-opening marketing and flagship brand activation for a luxury wellness resort, building the marketing infrastructure, direct-booking engine, and partner ecosystem to drive awareness, bookings, and a cohesive brand narrative.

  • Lead multi-channel pre-opening strategy across digital, PR, social, and partnerships to generate launch momentum.
  • Build marketing infrastructure: analytics, CRM, content systems, agency scopes, and channel mix to enable data-driven decisions.
  • Align with ownership, brand leadership, and operations to ensure brand voice, guest touchpoints, and direct-booking growth across channels.
PM Hotel Group logo

PM Hotel Group

People-first hospitality. At PM Hotel Group every team member is dedicated to delivering memorable guest experiences. As a company we're committed to our core values of respect for one another, our communities and the planet. We manage with a dedication to sustainability, a tradition of teamwork and a passion for innovation and entrepreneurship. Committed to diversity + inclusion, our people-first mindset lies at the center of our corporate DNA. Our vision inspires our approach. We build relationships. We create value- driving top line revenue and bottom line results for our owners.Join us and join the future of hospitality!

Founded in 1995
Chevy Chase, Maryland, USA
491 employees (12 in marketing)

Traffic Signals

Monthly Visitors
8.8K
Traffic Source Mix
Search
31.1%
Direct
46.5%
Referral
5.7%
Social
15%
Paid
1.6%

Headcount Trend

Current headcount: ~491

Marketing Team

Marketing Team Size
10 (2% of company)
Median Career Experience
15.5 years
Median Tenure
3 years

Recent News