Director, Marketing

Responsibilities

• Lead the development and execution of U.S. marketing strategy, including annual brand planning, tactical execution, and lifecycle management.
• Translate business segment strategy into functional marketing plans and guide execution, participating in corporate development of methods, techniques, and evaluation criteria for programs and people.
• Develop integrated marketing campaigns that effectively communicate the product's clinical profile, value proposition, and differentiation across customer audiences and channels.
• Drive commercial launch planning and execution, ensuring marketing initiatives support brand objectives, sales readiness, and customer engagement.
• Partner with Sales Leadership to develop promotional tools, sales force resources, training materials, and customer engagement programs that optimize field effectiveness.
• Lead development of core brand messaging, promotional campaigns, visual identity, and customer-facing materials consistent with regulatory requirements and brand strategy.
• Develop and execute omnichannel marketing initiatives across digital, non-personal, personal, and other customer engagement channels.
• Collaborate with Medical Affairs to ensure scientific alignment across promotional and educational initiatives while maintaining compliance with applicable regulations.
• Partner with Market Access to incorporate payer insights, access considerations, and value messaging into overall marketing strategy.
• Collaborate with Market Research, Commercial Analytics, and Business Intelligence to generate actionable customer insights, evaluate marketing performance, and optimize investments.

Requirements

• Bachelors degree in Marketing, Business, Life Sciences, or a related field required.
• Demonstrated mastery of the marketing function and how it fits within the overall company and competitive environment, with the ability to make final decisions on implementation and ensure operational effectiveness.
• MBA or other advanced degree preferred.
• 10+ years of pharmaceutical or biotechnology commercial experience, including significant responsibility for marketing and brand strategy.
• Demonstrated success developing and executing marketing strategies supporting product launches and commercial brands.
• Experience marketing specialty pharmaceutical products; neurology, migraine, CNS, or pain management experience strongly preferred.
• Experience developing integrated and omnichannel marketing strategies and customer engagement programs.
• Strong understanding of pharmaceutical promotional regulations and promotional review processes.
• Experience partnering with Sales, Medical Affairs, Market Access, Commercial Operations, Regulatory, and Legal in a cross-functional commercial organization.
• Experience managing external agencies, vendors, and marketing budgets.

Benefits

• Eligible employees are offered Health Insurance, Dental & Vision Insurance, Healthcare & Dependent Care FSA, Employee Assistance Program (EAP), 401(k) Savings Plan, Long-term Incentive Plan, Life Insurance, Accident & Disability Insurance, Telemedicine, Generous Paid Time Off, and Company Holidays.