Responsibilities

• Responsible for all advertising campaigns, including placement, creative direction, contract negotiations, monthly ad audits, and analysis of distribution and results.
• Interface with potential, new, and existing clients providing ROSS Companies marketing and sales materials to assist with the promotion of the Company.
• Monitor key market indicators providing insight and recommendations on product enhancements, potential acquisitions/development, pricing, and capital improvements.
• Review and analyze weekly rental reports, weekly leasing summaries, monthly rental reports, and monthly marketing surveys providing recommendations regarding any noted challenges as necessary.
• Perform needs assessments, develop and implement strategies to address marketing issues for new and challenged communities.
• Develop unique positioning statement of all new communities, to be carried through the entire marketing campaign.
• Assist with the integration of new communities and clients.
• Marketing facilitator to all site teams, providing coaching, training and assistance, as needed.
• Plan marketing efforts, including signs, banners, outreach marketing, merchandising apartments, resident referral programs, marketing events, etc.
• Assisting Regional Property Managers and Property Managers with the design, production and placement of ads and collateral materials.

Requirements

• 5+ years previous Property Management Marketing experience in the D.C. Metro area; excellent analytical and decision making skills; excellent interpersonal skills, verbal and written communication skills; excellent presentation skills and creative ability.
• Marketing or Communications degree.