Responsibilities

• Own end-to-end campaign delivery across all Rancho Health brands, including paid media, SEO, email, direct mail, community/grassroots, and event marketing.
• Lead Medicare Advantage AEP and OEP campaigns for RFMG, PMG, Spanish Hills, Ojai Valley, and SDMG — from pre-AEP awareness through OEP retention — in partnership with payor and broker channels.
• Drive new-patient acquisition campaigns for FFS, commercial, and PPO targets across primary care, urgent care, OBGYN, pediatrics, wellness, and therapy lines.
• Manage location launches and brand consolidations (e.g., new clinic openings, practice mergers, rebrands) with patient-facing communications across digital, print, and in-clinic touchpoints.
• Own the performance media P&L across Google Ads, Meta, programmatic, and connected TV — including budget allocation, bid strategy, creative testing, and weekly optimization.
• Lead website strategy and conversion optimization across all brand sites, including landing page development, A/B testing, and form/call-tracking integrity through HubSpot & other tracking software.
• Direct SEO and local search strategy, including Google Business Profile management across 30+ clinic locations, reputation management, and content production.
• Maintain attribution discipline end-to-end — source tagging, UTM hygiene, call tracking, and HubSpot pipeline integration so every dollar is measurable.
• Enforce brand standards across the portfolio — visual identity, voice, messaging frameworks, and patient-facing materials.
• Lead content production cadence (organic social, blog, email, video, provider spotlights) with a clear editorial calendar tied to acquisition goals.