Rancho Health MSO, Inc

Director, Marketing

Temecula, CA

$100K/yr – $115K/yrDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Owns multi-brand acquisition and performance marketing for Rancho Health, guiding end-to-end campaigns across paid media, SEO, email, local, and events while owning attribution, website strategy, and brand standards.

  • Campaign ownership: Medicare AEP/OEP and new-patient acquisition across clinics with payor and broker channels.
  • Growth & channels: website strategy, SEO, local search for 30+ locations, and measurement discipline from source tagging to HubSpot integration.
  • Team, budget, and partners: lead marketing hires and vendors, manage P&L, and deliver leadership-ready performance reporting to ELT.

Job Description

  • Multi-Brand Campaign Execution: Own end-to-end campaign delivery across all Rancho Health brands, including paid media, SEO, email, direct mail, community/grassroots, and event marketing.
  • Lead Medicare Advantage AEP and OEP campaigns for RFMG, PMG, Spanish Hills, Ojai Valley, and SDMG — from pre-AEP awareness through OEP retention — in partnership with payor and broker channels.
  • Drive new-patient acquisition campaigns for FFS, commercial, and PPO targets across primary care, urgent care, OBGYN, pediatrics, wellness, and therapy lines.
  • Manage location launches and brand consolidations (e.g., new clinic openings, practice mergers, rebrands) with patient-facing communications across digital, print, and in-clinic touchpoints.
  • Digital Marketing & Performance: Own the performance media P&L across Google Ads, Meta, programmatic, and connected TV — including budget allocation, bid strategy, creative testing, and weekly optimization.
  • Lead website strategy and conversion optimization across all brand sites, including landing page development, A/B testing, and form/call-tracking integrity through HubSpot & other tracking software.
  • Direct SEO and local search strategy, including Google Business Profile management across 30+ clinic locations, reputation management, and content production.
  • Maintain attribution discipline end-to-end — source tagging, UTM hygiene, call tracking, and HubSpot pipeline integration so every dollar is measurable.
  • Enforce brand standards across the portfolio — visual identity, voice, messaging frameworks, and patient-facing materials.
  • Lead content production cadence (organic social, blog, email, video, provider spotlights) with a clear editorial calendar tied to acquisition goals.