Director of Marketing (QSR SPECIFIC)
Smyrna, GA (Hybrid)
$85K/yr – $115K/yrDirector/Executive7+ years expFull time
Posted 13 days ago
Job Summary
Own the end-to-end marketing strategy and brand management for a multi-unit restaurant, driving growth through national campaigns, local store marketing, and digital engagement.
- Lead cross-functional collaboration with operations and executive leadership
- Own ROI analysis and optimization against KPIs
Job Description
Responsibilities
- Strategic Leadership
- Develop and implement a comprehensive marketing strategy aligned with company growth goals
- Lead brand positioning, ensuring consistency across all channels and locations
- Partner with executive leadership to support business objectives, sales targets, and expansion efforts
- Campaign & Promotion Management
- Plan and execute national and local marketing campaigns, promotions, and product launches
- Analyze campaign performance and optimize based on ROI and key performance indicators (KPIs)
- Oversee seasonal promotions, limited-time offers (LTOs), and menu innovation rollouts
- Digital & Social Media Marketing
- Manage digital marketing strategy including social media, email, SMS, and online ordering platforms
Requirements
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
- 7+ years of marketing experience, with at least 3+ years in a leadership role
- Experience in QSR, restaurant, retail, or multi-unit environments strongly preferred
- Proven track record of driving sales growth through marketing initiatives
- Strong knowledge of digital marketing, brand management, and customer engagement strategies
- Excellent leadership, communication, and project management skills
- Data-driven mindset with strong analytical capabilities
- Direct marketing: 5 years (Required)
- Social media management: 5 years (Required)
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Tuition reimbursement
Founded in 1990, Zaxbys® is committed to serving delicious Chicken FingerzTM, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has over 950 locations in 17 states and is headquartered in Atlanta, GA. For more information, visit zaxbys.com or zaxbysfranchising.com.
Salaries
Posted range
$85K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
61 (0% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 5 years ago
Funding History
- Nov 2020Private Equity
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
65.4%
Direct
28.4%
Referral
4.2%
Social
0.5%
Paid
1.5%
Headcount Trend
Current headcount: ~13.1K




































