Responsibilities

• Serve as strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Kea Lani, architecting enterprise-level campaigns that enhance brand equity, drive multi-million-dollar revenue growth, and position the resort as a global leader in luxury hospitality.
• Direct a high-performing in-house team and cross-functional agency network, overseeing advertising, digital media, public relations, social, creative, design, and influencer programs to ensure alignment with brand vision and business objectives.
• Steward community engagement and corporate social responsibility efforts, managing charitable giving, nonprofit partnerships, and local/global promotional initiatives to align philanthropy and brand purpose.
• Contribute as a core member of resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives to ensure integrated brand and operational excellence.
• Lead the development and delivery of monthly corporate and ownership reports, presentations, and strategic performance updates to support executive decision-making and business alignment.
• Cultivate and manage high-value relationships with destination partners, industry organizations, brand stakeholders, and media to expand market visibility, strategic partnerships, and brand opportunity.
• Oversee monthly forecasting, accruals, and budget management across key Sales & Marketing general ledger accounts, ensuring financial accuracy, accountability, and alignment with business objectives.
• Develop and execute integrated annual public relations and communications strategies that strengthen brand positioning, support revenue generation goals, and drive visibility across local, regional, national, and international markets.
• Serve as a primary media and communications contact for the resort, acting as spokesperson and liaison for media, industry partners, influencers, broadcast opportunities, and community stakeholders.
• Lead all public relations initiatives including media outreach, press releases, media pitches, press kits, editor advisories, calendar listings, creative messaging, and storytelling opportunities.

Requirements

• Exceptional written, verbal, and interpersonal communication skills with the ability to represent the resort and brand with professionalism and confidence
• Strategic, creative, and highly organized with the ability to manage multiple priorities in a fast-paced luxury hospitality environment
• Strong understanding of integrated marketing, public relations, brand positioning, digital marketing, and crisis communications
• Proven ability to build and maintain meaningful relationships with media, influencers, industry partners, and community stakeholders
• Experience leading creative campaigns, storytelling initiatives, media relations, and high-profile partnerships
• Strong project management, administrative, and budget management skills with keen attention to detail
• Proficiency in Microsoft Office and familiarity with website, social media, and digital marketing platforms
• Appreciation for Hawaiian culture and a commitment to authentically promoting the destination of Maui
• Minimum 5 years of progressive experience in marketing, public relations, communications, or brand management, preferably within luxury hospitality or travel
• Experience managing integrated marketing campaigns, media relations, website content, social media strategy, and creative production required

Benefits

• Comprehensive benefits package (Medical, Vision and Dental) including extended benefits like; Basic insurance, TDI and Long-Term Disability for regular Full-time and Part-Time employees
• 401(k) retirement savings plan and matching program
• One complimentary duty meal for all employees that work more than 6 hours per shift
• Food & Beverage discount at Fairmont Kea Lani (venue specific and discount may vary)
• Wellness Offerings
• Exclusive employee benefits program offering discounted rates in Accor worldwide and discounts with brand partners
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities