Director, Marketing Programs | Remote, USA

Responsibilities

• The Director, Marketing Programs is responsible for developing and leading Optiv's enterprise marketing programs and events strategy, overseeing a comprehensive portfolio of corporate, national, regional, partner, client, and internal events that support revenue growth, market differentiation, client engagement, and brand visibility. This role provides strategic direction across integrated marketing programs and curated experiences while driving alignment among Marketing, Sales, Services, GTM, Partner Alliances, executive leadership, and external stakeholders.
• The Director establishes the vision, governance, investment strategy, and performance standards for Optiv's full events portfolio. This leader ensures programs deliver measurable business outcomes, strengthen partner relationships, accelerate pipeline creation and conversion, and enhance Optiv's market presence. The role oversees a team of marketing professionals, external agencies, and contractors and manages multi-million-dollar budgets, sponsorship investments, and partner funding opportunities. The role is also responsible for MDF generation in connection with the events portfolio.
• Establish and lead Optiv's enterprise marketing programs and events strategy in alignment with corporate growth objectives, go-to-market priorities, national campaigns, regional business needs, and brand initiatives.
• Own Optiv's full events portfolio, including corporate, national, regional, partner-sponsored, client, executive engagement, industry, internal employee, and corporate social responsibility events and experiences. Own all event prospectus motions.
• Develop a multi-year roadmap for marketing programs and events that drives pipeline growth, customer engagement, partner alignment, and market differentiation.
• Establish portfolio governance, prioritization, investment criteria, operating standards, and measurement frameworks to maximize business impact and return on investment.
• Ensure consistent brand experience, operational excellence, and measurable outcomes across event types, audiences, and geographies.
• Serve as a trusted advisor to senior and executive leaders, including the CMO, CRO, Sales, Services, and Partner Alliances leadership, on program strategy, audience engagement, and investment decisions.
• Lead the planning, execution, and measurement of integrated corporate, national, and regional marketing programs that support solution priorities, industry focuses, partner objectives, and revenue goals around all corporate marketing events (like OptivCon, industry conferences and partner end user conferences) and the regional marketing event portfolio, and other events as assigned.
• Design and deliver curated marketing experiences tied to national campaigns, corporate initiatives, regional growth opportunities, and partner-aligned activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; master's degree preferred. preferred or
• More than 10 Years progressive experience in event marketing, experiential marketing, field marketing, or marketing programs in a complex B2B environment. required
• 4-7 years Leading and developing high-performing teams, including remote or hybrid teams. required
• Demonstrated success overseeing large-scale enterprise event portfolios and integrated marketing programs with measurable business results. preferred
• Experience in the cybersecurity, technology, consulting, or professional services industry preferred. preferred
• Proven experience managing multi-million-dollar budgets, sponsorships, and partner-funded initiatives, including MDF, Co-Op, and BDF.
• Experience advising and partnering with senior and executive leaders and influencing decisions across a matrixed organization.
• Experience with marketing automation, CRM, financial, and event management platforms such as Marketo, Salesforce, NetSuite, Cvent, or similar tools.
• Strategic leadership, business acumen, and the ability to translate enterprise objectives into actionable programs and portfolio decisions.
• Expertise in event strategy, experiential marketing, integrated marketing programs, demand generation, pipeline measurement, and marketing attribution.

Preferred

• master's degree preferred.
• Demonstrated success overseeing large-scale enterprise event portfolios and integrated marketing programs with measurable business results.
• Experience in the cybersecurity, technology, consulting, or professional services industry preferred.

Benefits

• A company committed to our inclusive value through our Employee Resource Groups
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
• The ability and technology necessary to productively work remotely/from home (where applicable)