Director of Marketing

Responsibilities

• Set the vision. Define a bold, differentiated future for each brand and for the portfolio, grounded in a deep understanding of women's needs and the culture around them.
• Rally the organization. Turn strategy into a story that Sales, Supply Chain, Finance, R&D, and the executive team want to help build. You'll be the brand's chief evangelist, inside and out.
• Step-change performance now and for the future. Lead brands through moments that require more than incremental thinking: repositioning, portfolio and architecture redesign, new growth platforms, and new ways of showing up with consumers and partners.
• Fix the foundation. Strengthen the commercial engine beneath the brands to unlock growth, including portfolio strategy, SKU rationalization, channel strategy, pricing and mix, and distribution health.
• Invest with rigor. Make the case for where marketing dollars work hardest and hold every investment to clear return metrics across retail, ecommerce, media and all parts of the marketing mix.
• Take calculated risks. Design smart tests, learn quickly, and scale what works. Be comfortable making a call when the data doesn't give a clean answer.
• Execute flawlessly. Move fluidly between the boardroom and the details, from strategy to execution.
• Build the team. Coach and grow a high-performing team with an entrepreneurial, curious, ownership mindset.

Requirements

• 10+ years in brand management and marketing, including 3+ years leading people and complex brand portfolios
• A track record of turning around or reinventing a brand or category, with results in both growth and margin
• Creative vision paired with commercial and analytical rigor: syndicated data, gross-to-net, trade spend, price-pack architecture, and channel economics
• Exceptional storytelling and communication skills, with the presence to inspire cross-functional teams and influence senior leaders
• Ecommerce and retail media fluency, with Amazon experience a plus
• Experience in OTC, health and wellness, beauty, or personal care preferred; comfort with stigmatized or sensitive categories is a strong advantage
• Resilience and appetite for solving hard problems: you're energized by complexity, not deterred by it.
• Travel: 10% ability to travel via car, plane, rail.