Responsibilities

• 1. Prepares the marketing plan for the property, including budgets, reports, projections.
• 2. Tracks and analyzes marketing and sales statistics based on key quantitative metrics.
• 3. Makes data-informed decisions to drive performance and resource allocation.
• 4. Evaluates the effectiveness of all marketing activities, events, and promotions.
• 5. Defines, sets and executes quotas and goals for the marketing and sales team.
• 6. Maintains direct contact with our advertising agency and other vendors. This is to ensure timely and appropriate creation and placement of advertisements and the development and production of marketing materials.
• 7. Determines optimum mixture of promotional dollars spent to advertising dollars spent.
• 8. Buys entertainment and makes sure the property is getting the best value without sacrificing the quality of our entertainment.
• 9. Manages concert event production, makes sure all events happen without any problems and minimizes event rider expenses.
• 10. Coordinates the involvement of the management team and other staff members in the planning and approval of marketing strategies, events, promotions and materials.

Requirements

• General: Must be age 21 or older. Must qualify for Tribal Key Gaming License. Must qualify for a Tribal Key Dual Gaming License.
• Education: Baccalaureate degree in marketing, business administration or other applicable curriculum. Applicable experience in addition to that stated below may be considered in lieu of education.
• Experience: Five years of marketing experience in the gaming or hospitality industry is required.
• Skills and Abilities: Operation of IBM-type personal computer, using word processing (MS Word) and spreadsheet (MS Excel) applications is required. Must possess strong skills in initiating and maintaining effective business relationships. A high level of skill in communication, both verbally and in writing is required as well.
• Physical: Requires normal (or corrected to) hearing and visual acuity, finger dexterity, repetitive motions, reaching, and tolerance for long periods of sitting.

Preferred

• Experience in the utilization of casino player tracking system data is preferred.

Benefits

• Best benefits in market