Responsibilities

• The Director of Marketing and Recruitment leads the marketing and physician recruitment strategy for the OCR Enterprise, driving patient growth, physician recruitment, brand positioning, and community engagement across a multi-site and vertically integrated orthopedic organization.
• Partners with executive leadership and physicians to align marketing initiatives with organizational goals, service line growth, and long-term market expansion.
• Leads and collaborates with marketing team on all traditional and digital marketing efforts, including print and online advertising, public relations, communications, community relations, and media relations.
• Leads development, execution, and analysis of multi-channel marketing campaigns in collaboration with the marketing team, physician liaisons and strategic partners, leveraging SEO, social media, inbound marketing, email, print, and events to drive patient acquisition and brand awareness.
• Works in close collaboration with external marketing partners to develop and execute integrated campaigns across digital and traditional channels, ensuring alignment with brand strategy and organizational priorities.
• Provides strategic leadership for marketing initiatives, aligning campaigns with organizational growth priorities, service line expansion, and market positioning.
• Develops and executes go-to-market strategies for new physicians, services, and geographic growth opportunities.
• Manages OCR’s brand presence and professional image in the community, ensuring consistency across all locations and channels.
• Establishes brand standards and messaging frameworks to maintain a cohesive and recognizable organizational identity.
• Directs OCR’s outside marketing and oversees all advertising vendors and publication relationships

Requirements

• Bachelor’s degree is required.
• Five or more years’ experience in the marketing and physician relations management space. Additional education may be substituted for experience.
• Directly supervise one or more employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Travel Requirements: Position requires acceptable motor vehicle driving history, valid and free from restrictions, and must have a valid driver’s license and appropriate vehicle insurance coverage. Ability to travel between all OCR locations and OCR sponsored and/or community events.
• Physical Requirements: The work environment is the typical office environment. The employee must be able to complete their work satisfactorily in an environment where there are significant distractions, including staff, patients, and vendors walking through and conversing, telephones ringing, conversations carrying over, loud noises, and interruptions to answer questions from others. While performing the duties of this job, the employee is frequently required to sit and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms, and stoop, kneel, crouch, or crawl. The employee may occasionally lift and/or move up to 20 pounds and should do so in a sound and safe manner. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Nice To Have

• Digital and web marketing experience strongly preferred
• Physician recruitment experience recommended

Benefits

• Medical, Dental, & Vision coverage
• Life and AD&D Insurance
• Short- and long-term disability coverage
• Retirement savings and profit sharing plan participation
• Employee Assistance Program
• Paid Holidays & Paid Time Off
• Company-sponsored events
• Annual merit increases