Director of Marketing and Physician Recruitment at Orthopaedic & Spine Center of the Rockies | Fort Collins, CO | $110K/yr – $160K/yr

Orthopaedic & Spine Center of the Rockies

Director of Marketing and Physician Recruitment

Fort Collins, CO (On-site)

$110K/yr – $160K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated marketing and physician recruitment for OCR Enterprise across multiple sites to grow patients, recruit physicians, and strengthen brand.

Own multi-channel marketing campaigns (SEO, social, email, events) to drive patient acquisition and brand awareness.
Must-have: Five+ years in marketing and physician relations management.
Standout: Directs OCR’s brand across a multi-site, vertically integrated orthopedic organization.

Job Description

Responsibilities

The Director of Marketing and Recruitment leads the marketing and physician recruitment strategy for the OCR Enterprise, driving patient growth, physician recruitment, brand positioning, and community engagement across a multi-site and vertically integrated orthopedic organization.
Partners with executive leadership and physicians to align marketing initiatives with organizational goals, service line growth, and long-term market expansion.
Establishes written objectives for the marketing department; objectives updated yearly, shared with leadership and Marketing Committees, and used to guide strategic initiatives.
Leads and collaborates with marketing team on traditional and digital marketing efforts, including print and online advertising, public relations, communications, community relations, and media relations.
Leads development, execution, and analysis of multi-channel marketing campaigns, leveraging SEO, social media, inbound marketing, email, print, and events to drive patient acquisition and brand awareness.
Works with external marketing partners to develop and execute integrated campaigns across digital and traditional channels, ensuring alignment with brand strategy and priorities.
Provides strategic leadership for marketing initiatives, aligning campaigns with growth priorities, service line expansion, and market positioning.
Develops and executes go-to-market strategies for new physicians, services, and geographic growth opportunities.
Manages OCR’s brand presence and professional image in the community; establishes brand standards and messaging frameworks.
Directs OCR’s outside marketing and oversees all advertising vendors and publication relationships.

Requirements

Bachelors degree is required.
Five or more years’ experience in the marketing and physician relations management space.
Digital and web marketing experience strongly preferred.
Physician recruitment experience recommended.
Additional education may be substituted for experience.

Benefits

Medical, Dental, & Vision coverage
Life and AD&D Insurance
Short- and long-term disability coverage
Retirement savings and profit sharing plan participation
Employee Assistance Program
Paid Holidays & Paid Time Off
Company-sponsored events
Annual merit increases

Orthopaedic & Spine Center of the Rockies

3.1 Glassdoor

The Orthopaedic & Spine Center of the Rockies provides comprehensive orthopaedic, spine, sports medicine, sports concussion, and podiatry care. We've served the people of northern Colorado, Wyoming, and western Nebraska since 1969. Our 45 doctors have board certification and advanced training. They provide specialty-focused care in each area of orthopaedics, from head to toe.We also offer a surgery center, X-ray and MRI, PT-OT, cast-splint-brace services, and orthopaedic work injury care.We are the official sports medicine provider for Colorado State University, Colorado Eagles hockey, Colorado GRIT, 26 local school districts, multiple rodeos, and various club sports.Get moving again with help from our specialists in the medicine of the motion. Orthopaedic care for people of all ages.

Founded in 1969

Fort Collins, Colorado, USA

223 employees

www.orthohealth.com/contact-us?utm_source=linkedin&utm_medium=social&utm_campaign=linkedIn_page_website_link

56% recommend to a friend